Marketing - Demand Generation | SaaS - Series B

Job Description

Own the organic demand generation strategy across channels including SEO, content, email, and social.

Design and execute ABM campaigns that target and engage high-value enterprise accounts.

Build and manage a lead nurture framework to move prospects through the funnel efficiently.

Partner with content and creative teams to develop compelling thought leadership and industry-focused assets.

Leverage marketing automation and CRM tools to track, measure, and optimize campaign performance.

Develop insights and reports on pipeline contribution, lead quality, and campaign ROI.

Work closely with sales to align messaging, targeting, and account engagement strategies.

Stay ahead of trends in organic marketing, SEO, and B2B demand generation.

The Successful Applicant

4+ years of experience in B2B demand generation, growth marketing, or ABM .

Proven success in driving pipeline through organic channels (SEO, email, content, and community).

Experience building and executing account-based marketing programs .

Hands-on experience with marketing automation tools (e.g., HubSpot, Marketo, or similar) and CRM platforms.

Strong understanding of buyer journey mapping and funnel optimization .

Analytical mindset with the ability to translate data into actionable insights.

Excellent storytelling, communication, and cross-functional collaboration skills.

What's on Offer

Opportunity to own a high-impact, strategic marketing function.

Collaborative, growth-oriented culture focused on innovation and results.

Direct influence on pipeline creation and revenue growth in a fast-scaling B2B environment.

Flexibility and autonomy to experiment with organic and ABM strategies that make a measurable impact.

Skills Required

Seo, funnel optimization