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Indegene - Senior Digital Analyst

Indegene Private LimitedBangalore, India

30+ days ago

Job description

You will be responsible for :

Plan and implement methods to measure experiences, including Tag Management Solutions like GTM (primarily), Adobe Launch, Dynamic Tag Manager, Tealium, Ensighten, Google Tag Manager
Understand and use multitude of tag managers and writing JavaScript code to realize client driven business requirements
Monitor and analyse website traffic using Google Analytics (GA4 preferred)
Collaborate with marketing and development teams to implement tracking strategies
Conduct keyword research and competitive analysis to identify growth opportunities.
Optimize website content, meta data, and internal linking for SEO best practices.
Perform technical SEO audits and work with developers to implement fixes.
Monitor, analyse, and report on SEO performance using tools like Google Analytics, Search Console, - SEMrush, Ahrefs, etc.
Have hands of experience in creating XML sitemaps and robots.txt
Generate performance reports and provide actionable insights
Stay updated with the latest trends in analytics

Must Have :

Master's or Bachelor's in any related field.

More than 4 years of experience in digital analytics space

Knowledge on Analytics Platforms - Google Analytics, Adobe Analytics / Omniture SiteCatalyst, Matomo / Piwik

Knowledge on Tag Managers Google Tag Manager, Adobe Launch, Tealium IQ, Piwik Pro, Signal / Bright Tag

Strong knowledge of on-page, off-page, and technical SEO.

Proficiency with SEO tools (e.g., Google Search Console, Ahrefs, SEMrush, Screaming Frog)

Experience with HTML / CSS and CMS platforms (e.g., WordPress).

Analytical mindset with strong Excel and reporting skills.

Engineering background with strong analytical and problem-solving skills

(ref : iimjobs.com)

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Senior Analyst Digital • Bangalore, India

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