Marketing Technology Solution Consultant

Job Title : Marketing Technology Solution Consultant

Location : Noida

Shift : Night Shift

Type of position : Fulltime

Experience : 8+ Years

Job Description :

We are seeking a dynamic Marketing Technology Solution Consultant to design and implement comprehensive marketing automation solutions across multiple platforms. You will serve as a trusted advisor, leveraging expertise in Salesforce Marketing Cloud, MoEngage, WebEngage (Optional), and Insider (Optional) to drive customer engagement and business growth.

Key Responsibilities :

Solution Design & Implementation :

Act as technical consultant for marketing automation projects, translating client requirements into actionable solutions

Conduct platform assessments and recommend optimal marketing technology stacks

Create technical documentation, solution architecture diagrams, and implementation roadmaps

Develop integrated solutions using Salesforce Marketing Cloud (Email Studio, Journey Builder, Mobile Studio, Advertising Studio)

Configure and optimize MoEngage campaigns, segmentation, and customer journey orchestration

Build responsive, personalized email templates, landing pages, and mobile campaigns

Technical Integration & Analytics :

Develop and maintain integrations between marketing platforms and external systems via APIs

Design data integration strategies ensuring seamless data flow across marketing technology stack

Build and manage audience segments, data extensions, and customer profiles

Analyze campaign performance metrics and provide actionable optimization insights

Conduct A / B testing strategies to improve engagement rates and ROI

Client Management :

Serve as primary technical point of contact for marketing technology initiatives

Stay current with platform updates, new features, and industry best practices

Experience :

3-5 years in marketing technology consulting or solution implementation

Strong hands-on experience with Salesforce Marketing Cloud and MoEngage

Experience in marketing automation strategy and multi-channel campaign orchestration

Technical Skills :

Proficiency in JavaScript, HTML, CSS and web development concepts

Experience with Salesforce Marketing Cloud AMPscript, SSJS, and SQL

Strong understanding of API integrations and data management

Knowledge of marketing automation best practices and data privacy regulations (GDPR, CAN-SPAM )

Soft Skills :

Excellent problem-solving and analytical abilities

Strong communication skills for technical and non-technical audiences

Certifications (Optional) :

Salesforce Marketing Cloud certifications (Email Specialist, Admin, Consultant, Developer)

MoEngage Implementation Expert certification

Experience with WebEngage, Insider, Adobe Campaign, Marketo, or HubSpot

Understanding of customer data platforms (CDP) and data management platforms (DMP)

About VML

VML is a leading creative company that combines brand experience, customer experience, and commerce to create connected brands and drive growth. VML is celebrated for its innovative and award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, which name WPP as a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. As the world’s most advanced and largest creative company, VML’s global network is powered by 30,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.