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SFMC Developer

BOUNTEOUS ACCOLITEChennai

30+ days ago

Job description

Job Description :

Lead the design and implementation of scalable solutions on Salesforce Marketing Cloud.
Collaborate with stakeholders to gather business requirements and translate them into technical solutions.
Architect and oversee complex multi-channel campaigns including email, SMS, push notifications, and journey automation.
Leverage SFMC modules including Journey Builder, Email Studio, Mobile Studio, Automation Studio, Contact Builder, Content Builder, and Advertising Studio.
Design and implement AMPscript, SQL queries, and SSJS for advanced personalization and data manipulation.
Integrate SFMC with external systems (Salesforce CRM and third-party platforms) using APIs, data extensions, and synchronized data sources.
Ensure data integrity, segmentation strategy, and compliance with GDPR / CCPA / email marketing regulations.
Guide and mentor development teams on SFMC best practices and reusable component design.
Own solution documentation, architecture diagrams, and technical specs.
Stay current on SFMC product updates and industry marketing automation trends.

Must-Have Skills & Experience :

3+ years of hands-on experience in Salesforce Marketing Cloud implementation and strategy

Experience in designing multi-channel marketing campaigns and automated customer journeys

Strong understanding of AMPscript, SQL, and SSJS

Deep knowledge of Contact Builder, Journey Builder, Automation Studio, and other SFMC tools

Proven experience integrating SFMC with Salesforce CRM and other third-party platforms

Understanding of data modeling, audience segmentation, and email deliverability best practices

Solid grasp of API integrations (REST / SOAP) and cloud connector frameworks

Experience in leading a technical team or project, with strong documentation and communication skills

Familiarity with CAN-SPAM, GDPR, and marketing compliance standard

(ref : hirist.tech)

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