Marketing Executive

We are seeking a results-driven marketing professional to enhance our brand presence and drive growth in the IT services and products space . This role is a blend of strategic marketing, client outreach, and data-driven execution.

Key Responsibilities :

Market Research & Lead Generation : Identify potential clients, industries, and emerging opportunities in the IT services and SaaS / product ecosystem.h

CRM & Data Management : Maintain structured lead databases, track client interactions, and manage campaigns through CRM platforms.

Targeted Outreach : Run personalized campaigns via LinkedIn, email, and digital platforms to connect with decision-makers in tech-driven businesses.

Product Marketing Collaboration : Partner with product and IT teams to create impactful promotional materials, case studies, and technical collaterals.

Digital Marketing Execution : Use SEO, SEM, social media, and automation tools to increase brand visibility and generate qualified leads.

Performance Tracking : Leverage analytics tools (Google Analytics, CRM dashboards, campaign metrics) to optimize strategies and maximize ROI.

Qualifications :

Bachelor’s degree in Marketing, Business, IT, or related field.

2–3 years of experience in marketing or business development, preferably in IT services, SaaS, or product companies .

Familiarity with digital marketing tools, CRM systems, and automation platforms .

Strong communication skills to articulate technical solutions in simple, business-oriented language.

Creative problem-solving ability with a data-driven mindset.

Ability to work collaboratively with product, design, and engineering teams.