Social Media Marketing Specialist

Job Summary :

We are looking for a creative and results-driven

Social Media Marketing Specialist. The ideal candidate should have at least

2 years of hands-on experience

in developing content strategies, managing paid campaigns, and analyzing social media performance.

Key Responsibilities :

Develop and execute

content calendars

and

posting schedules

for each platform.

Create engaging, platform-specific content (text, image, and video).

Manage

daily posting ,

community engagement , and timely responses.

Plan and execute

paid ad campaigns

across platforms (especially Meta and LinkedIn Ads).

Track and report on key

metrics and analytics

to evaluate campaign effectiveness.

Stay updated on social media trends, tools, and best practices.

Collaborate with design, content, and marketing teams to align messaging.

Requirements : Minimum

2 years of proven experience

in social media marketing.

Strong knowledge of

LinkedIn, Facebook, Instagram, and X

– organic + paid.

Proficiency in tools like

Meta Business Suite, LinkedIn Campaign Manager, Buffer / Hootsuite , or similar.

Solid understanding of

analytics tools

(e.g., Meta Insights, LinkedIn Analytics, Google Analytics).

Excellent

written and verbal communication

skills.

Ability to multitask, prioritize, and meet deadlines.

Preferred Qualifications :

Experience with

graphic design tools

(e.g., Canva, Adobe Suite) is a plus.

Knowledge of

SEO

and how it integrates with social content.

Experience working in a B2B or tech environment is a bonus.