Senior Marketing Manager

We are seeking a highly skilled Marketing Manager to lead, execute, and manage marketing initiatives for our solar companies in the US and India. This role requires someone with an aggressive performance-marketing background (especially in Meta Ads — Facebook / Instagram) who can also oversee a broader marketing function — brand development, website, content, creative assets, and outsourced talent.

This is a leadership-track role : you will both execute media campaigns hands-on and manage a mix of freelancers, firms, and specialists (content, graphics, video, website) to create a cohesive marketing engine that drives performance and brand strength.

Requirements

Key Responsibilities

• Performance Marketing
• Own and operate Meta Ads campaigns (Facebook / Instagram) — planning, launching, optimizing, and scaling
• Drive lead generation and sales through structured testing, data analysis, and ROI optimization
• Expand into other paid channels (Google, YouTube, LinkedIn) as needed
• Marketing Management
• Oversee a small marketing team (freelancers, agencies, or in-house specialists)
• Manage creative production — graphics, videos, content — ensuring consistent brand identity
• Work with web developers / designers to maintain and improve company websites and landing pages
• Align marketing strategy with business goals across both the US and India operations
• Brand & Strategy
• Build and refine the brand image, messaging, and visual identity
• Develop campaign strategies for awareness, engagement, and conversion
• Ensure all marketing activities support the company's sales objectives

Required Skills & Background

Excellent communication skills to work across US and India teams.

Skills Required

Performance Marketing, Google, Project Management, Creative Direction, Youtube, Brand Development, Linkedin, content planning, Lead Generation, instagram , facebook