Features Writer

About Brand Equity :

Brand Equity, the flagship marketing & advertising platform of The Economic Times, is India’s most respected authority on brands, media, advertising, marketing, and consumer businesses. We are now building the next chapter of Brand Equity, expanding across print, digital, multimedia, and IP.

Role Overview :

We are looking for a sharp, insightful, and enterprising Business Features Writer to join our editorial team. The ideal candidate will have proven experience in writing long-form features, breaking stories, and developing unique perspectives across advertising, retail, marketing, consumer trends, and consumer-facing businesses.

This role requires a journalist who can create stories that not only engage marketers and agency professionals, but also resonate with CEOs, CFOs, COOs, and boards of India Inc. by connecting marketing and brand strategy to larger business and cultural shifts.

Key Responsibilities :

• Generate compelling feature stories, analyses, and interviews on advertising, retail, marketing, and consumer-facing businesses.
• Track and interpret industry trends, campaigns, consumer insights, and innovations shaping the marketing and advertising ecosystem.
• Build and maintain strong relationships with CMOs, CXOs, agency leaders, brand custodians, and decision-makers across corporate India.
• Deliver impactful writing for print, digital, and multimedia formats that speaks to both industry insiders and the broader C-suite.
• Collaborate with editors to drive cover stories, special issues, and thematic features that influence marketing and business strategy.
• Ensure accuracy, sharpness, and reader engagement across all stories.

Qualifications & Experience :

What We’re Looking For :

Why Join Us :