Social Media Manager

Grow Your Staff is looking for a Social Media Manager for a UK-based international humanitarian charity NGO. This is a full-time remote position.

The role will have excellent growth opportunities. You will be directly working with the team based in the UK.

Experience : 3-6 years

CTC : INR 5-10 LPA

Location : Remote

Time : 1 PM - 10 PM IST (Monday - Friday)

Responsibilities :

Strategic Leadership & Planning

Develop and execute a comprehensive, forward-looking social media strategy aligned with the organisation’s mission, fundraising, and communication goals

Set clear growth KPIs and performance metrics for engagement, reach, conversion, and retention

Act as a strategic advisor on digital communications, identifying new opportunities, platforms, and trends

Oversee the annual content calendar, ensuring alignment across marketing, fundraising, and communication teams

Content & Brand Ownership

Manage content calendars across all social media channels (Instagram, Facebook, LinkedIn, YouTube, TikTok, X / Twitter)

Collaborate with video, photo, and design teams to produce engaging, high-quality multimedia content

Maintain a consistent brand narrative that reflects dignity, hope, and community through authentic storytelling

• Experiment with new formats such as short-form videos, storytelling series, and live events to expand audience reach

Write and edit impactful, emotion-driven copy that highlights stories, inspires action, and strengthens brand identity

Community Growth & Engagement

Build and nurture an active, mission-driven online community aligned with the organisation’s values

Develop ambassador or advocate programs to expand organic reach and partnerships

Lead community management — ensuring timely, compassionate, and professional engagement with followers

Monitor conversations, respond to comments and messages, and maintain consistent tone and authenticity

Identify opportunities for collaborations, influencer partnerships, and cross-promotional initiatives

Analytics, Insights & Reporting

Track and analyse performance using analytics tools such as Google Analytics, Meta Insights, and Hootsuite Social

Translate insights into actionable strategies to improve content quality, audience targeting, and engagement

Provide monthly and quarterly reports for leadership, highlighting key trends, progress, and recommendations

Conduct A / B testing to refine social content and optimise engagement

Collaboration & Leadership

Work closely with the fundraising, communications, and marketing teams to integrate social media into broader campaigns

Mentor and guide creative teams to ensure cohesive storytelling and brand voice

Manage the social media budget and oversee paid social campaigns when required

Innovation & Representation

Stay ahead of emerging trends, platform developments, and best practices in digital engagement within the humanitarian space

Represent the organisation in digital collaborations or events, positioning it as a leader in humanitarian storytelling

Qualifications :

Bachelor’s degree in Marketing, Communications, Journalism, or a related field

Proven (3+) years of experience managing social media strategy and execution, preferably in a non-profit or purpose-driven organisation

Proven experience developing and executing data-driven, multi-platform campaigns that grow engagement and brand awareness

Strong understanding of content strategy, storytelling, and digital engagement trends

Excellent writing and communication skills with the ability to craft emotionally engaging stories

Experience leading or collaborating with creative teams (video, photography, design)

Strong understanding of analytics, paid promotions, and organic growth strategies

Excellent understanding of visual storytelling, digital branding, and audience psychology

Proficiency in analytics tools (Meta Business Suite, Google Analytics, Hootsuite, or similar)

Excellent communication, copywriting, and editorial skills

Passion for humanitarian values and ethical, human-centred communication

Preferred :

Experience managing paid social advertising and digital campaigns

Familiarity with CRM or fundraising tools (e.g., Mailchimp, Canva, or Meta Business Suite / Ads Manager)

Experience with tools such as Hootsuite, Canva, or Adobe Creative Suite

Track record of leading or mentoring digital teams

Experience in communications or reputation management on social platforms