AJO Senior Consultant

About the Role

Responsibility of / Expectations from the Role

Configure and manage Adobe Experience Platform (AEP) data sources, including Real-Time Customer Profiles (RTCP), XDM schemas, and datasets.

Design and implement segmentation and personalization strategies for targeted customer experiences.

Deploy, configure, and optimize all Adobe Journey Optimizer (AJO) features and capabilities.

Create and manage real-time offers and event-driven customer journeys across multiple channels using AJO.

Collaborate with stakeholders and product owners to understand business requirements and deliver high-quality technical solutions.

Work with cross-functional teams to execute campaigns, journeys, and offers with customization.

Contribute to solution design, ensuring standardization, reusability, and innovative approaches.

Build and optimize multi-channel journeys, including event-driven, real-time, and scheduled workflows.

Manage database structures, create or extend profile tables, and import external data as needed.

Develop audience segmentation based on profiles and events for personalized messaging and activations.

Design recurring, nurture, and cross-channel campaigns (email, SMS, push notifications, social).

Implement cross-channel integrations and configure AJO installations using JavaScript and API (SOAP).

Create subscription / unsubscription and survey web pages.

Configure and develop complex reports based on client requirements.

Qualifications

Bachelor's degree

Proficient in Microsoft Office

Strong communication and presentation skills

Ability to work in a high-paced environment and manage multiple projects

Required Skills

Proficient in SQL Server or similar

HTML5, CSS, and JavaScript

Skilled in troubleshooting offers and email deliveries using PQL and HTML

Hands-on experience in making and managing REST API calls

Strong knowledge of Adobe Experience Platform (AEP), including XDM, RTCP, and data ingestion

Practical experience integrating Adobe Experience Cloud products with upstream and downstream systems using AEP / AJO

Extensive hands-on experience with Adobe Journey Optimizer (AJO), including campaign setup and workflow development

Familiarity with other campaign tools such as Adobe Campaign, Marketo, SFMC, and UNICA

Experience with Adobe products like Target, Analytics, and AEM

Preferred Skills

AJO and AEP certifications preferred