Graphic Designer

Company Description

Flywheelr specializes in turning individuals (especially founders, CXOs, and senior-executives) as well as their teams into authentic thought-leaders who engage their target audiences and strengthen their B2B brand presence. Through a subscription-based service delivered via the Flywheelr App, companies access structured personal-branding support including positioning workshops, expert-written thought-leadership content, and curated outreach and network-building assistance.

Flywheelr has also recently launched BrandStori.ai- its new AI-driven marketing engine aimed at IT Services companies. BrandStori.ai helps organizations audit their IT services websites and build a marketing engine tailored to their brand, focusing on content that truly differentiates and elevates their narrative in the market.

Role Description

This is a full-time, on-site position for a Graphic Designer based in Noida, India . The role involves creating visually compelling graphics, developing brand identity systems, and ensuring consistency across all marketing and communication materials. You will be responsible for designing high-converting campaigns, brand assets, and content, where design is treated as a true growth lever, not just “making things look pretty.”

We’re looking for a hands-on, expert Graphic Designer who lives and breathes design , understands marketing fundamentals, and is eager to leverage the full suite of AI-powered design tools to work faster, smarter, and better.

You will be responsible for conceptualizing, writing, and designing high-impact creatives end-to-end :

Write sharp, persuasive marketing copy

Translate ideas into visually compelling designs

Use AI tools to brainstorm, generate, and refine assets

Create motion graphics for social & digital

Collaborate with marketing, growth, and product teams to bring campaigns to life

This is a full-time, on-site role – you’ll be working closely with the team in person.

Key Responsibilities :

Creative & Design

Conceptualize and design digital marketing creatives : social media posts, ad banners, carousels, landing page assets, email graphics, website visuals, presentations, and more.

Develop and maintain brand identity systems : brand kit, typography, color systems, icon sets, visual guidelines, and design libraries.

Own end-to-end design process : from brief → concept → copy → design → final delivery .

Create motion graphics : animated social posts, reels / TikTok style content, explainer animations, ad motion graphics, UI / UX motion mockups, etc.

Design creatives optimized for performance marketing (CTR, conversions, engagement) with A / B variations.

AI-First Design & Automation

Experienced in using AI-based design and image tools (e.g., Midjourney, Adobe Firefly, Stable Diffusion, DALL

• E, etc.) to :

Generate concepts, visual directions, and moods

Produce and iterate on visual elements and backgrounds

Speed up experimentation and versioning

Use AI productivity tools (e.g., ChatGPT-type tools, Notion AI, copy AI tools) to :

Draft and refine marketing copy variants

Brainstorm campaign ideas and headlines

Assist with research and content structuring

Explore and implement AI-assisted workflows in :

Photoshop (e.g., generative fill, smart object workflows)

Illustrator / vector tools

Video & motion tools (e.g., AI masking, auto-captioning, AI-powered editing)

Stay up-to-date with new AI features and tools , and actively bring recommendations for improving Flywheelr’s creative workflow.

Copywriting & Creative Strategy

Write clear, engaging, and conversion-focused copy for :

Social media posts & ad creatives, static & motion graphics

Landing page sections (hero messages, CTAs, feature highlights)

Understand marketing goals & customer psychology and reflect that in both copy and visuals .

Work with marketing / growth teams to translate campaign briefs into creative concepts and explain your creative rationale.

Must-Have Skills & Experience :

Core Design Skills

Strong foundation in visual design principles : typography, layout, hierarchy, color theory, grid systems, composition, and negative space.

Proven ability to design clean, modern, and on-brand creatives for digital platforms.

Ability to take a concept from rough idea to polished final output with minimal supervision.

Excellent attention to detail and obsession with quality.

Toolset & Software (You should be fluent, not just familiar) :

Adobe Creative Cloud , especially :

Photoshop (advanced level – retouching, compositing, mockups, generative features, automation)

Illustrator (vector graphics, logo work, icons, illustrations)

After Effects / or equivalent for motion graphics (animations, transitions, kinetic typography, social media motions)

Canva : Comfortable designing fast-turnaround creatives, able to manage brand kits and team assets

Presentation & layout tools : Figma / Adobe XD / similar tools for web & UI layouts or design systems (good to have, but highly valued).

Familiarity with video editing tools (good to have, has an added advantage) : Adobe Premiere Pro / Final Cut Pro / CapCut / DaVinci Resolve or similar.

Copywriting & Marketing Understanding

Strong command of written English – especially for short-form, impactful marketing copy.

Ability to write :

Headlines, taglines, hooks, and captions

Clear CTAs and benefit-driven messaging

Copy tailored to specific channels (Meta ads vs LinkedIn vs Instagram vs landing pages)

Understanding of basic marketing & growth concepts :

Funnels, audiences, positioning, value proposition, and brand tone of voice

What makes a creative “scroll-stopping” and “click-worthy”

Nice-to-Have (But Big Plus)

Experience in video editing : Cutting & stitching footage, adding overlays, transitions, simple animations. Editing short-form content (Reels / YouTube Shorts / TikTok)

Experience designing for B2B or SaaS brands .

Basic understanding of web & UI / UX design principles .

Application Requirements :

To apply, please include :

Your CV / Resume

Portfolio Link (Mandatory)

Dribbble / Behance / personal website / Notion / Google Drive – any format is fine as long as it’s accessible.

Your portfolio should clearly show :

Marketing creatives (ads, social posts, landing page sections, etc.)

Motion graphics work (GIFs, reels, animations, etc.)

Any AI-generated or AI-assisted work (optional but a big plus)

Applications without a portfolio link will not be considered.