Social Media Marketing Specialist

Job Summary :

We are looking for a creative and results-driven Social Media Marketing Specialist. The ideal candidate should have at least 2 years of hands-on experience in developing content strategies, managing paid campaigns, and analyzing social media performance.

Key Responsibilities :

Develop and execute content calendars and posting schedules for each platform.

Create engaging, platform-specific content (text, image, and video).

Manage daily posting , community engagement , and timely responses.

Plan and execute paid ad campaigns across platforms (especially Meta and LinkedIn Ads).

Track and report on key metrics and analytics to evaluate campaign effectiveness.

Stay updated on social media trends, tools, and best practices.

Collaborate with design, content, and marketing teams to align messaging.

Requirements :

Minimum 2 years of proven experience in social media marketing.

Strong knowledge of LinkedIn, Facebook, Instagram, and X – organic + paid.

Proficiency in tools like Meta Business Suite, LinkedIn Campaign Manager, Buffer / Hootsuite , or similar.

Solid understanding of analytics tools (e.g., Meta Insights, LinkedIn Analytics, Google Analytics).

Excellent written and verbal communication skills.

Ability to multitask, prioritize, and meet deadlines.

Preferred Qualifications :

Experience with graphic design tools (e.g., Canva, Adobe Suite) is a plus.

Knowledge of SEO and how it integrates with social content.

Experience working in a B2B or tech environment is a bonus.