Lead the overall marketing strategy focusing on demand generation inbound and outbound marketing for B2B IT services
Own SEO content marketing website management and organic lead generation
Plan and execute outbound initiatives including ABM LinkedIn campaigns email marketing and paid media
Manage program delivery across multiple client-facing marketing services projects ensuring deadlines and quality standards are met
Drive employer branding initiatives to strengthen the company’s position as an employer of choice
Collaborate with sales delivery and leadership teams to ensure marketing supports revenue and growth objectives
Oversee social media thought leadership PR and events to increase market presence
Track analyze and report on marketing KPIs providing actionable insights to leadership
Manage marketing budgets vendor relationships and ensure ROI on all marketing spend
Mentor and guide the internal marketing team ensuring skill development and high performance
Technical SEO demand generation activities.
Requirements
Minimum 8 years of experience in B2B IT services marketing
Strong expertise in inbound and outbound marketing strategy and execution
Proven experience in managing client marketing services projects
Solid background in employer branding initiatives and talent marketing
Hands-on experience with tools like HubSpot Salesforce Google Analytics LinkedIn Ads and content management systems
Excellent program management and cross-functional collaboration skills
Strong leadership capabilities with experience managing teams and external partners
Analytical mindset with a focus on data-driven decision making
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Marketing Manager • Noida, Uttar Pradesh, India
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