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MGR (MARKETING - IB) | Store Power

MGR (MARKETING - IB) | Store Power

Bajaj Auto Ltdindia, India
18 hours ago
Job description

Job Description

Job Title :

Mgr / Asst Mgr - Store Power

Level : L3

Function :

Marketing,Business Planning & NMD

Department (Sub-function)

EBU

  • JOB PURPOSE

Bajaj Auto exports a wide range of motorcycles & commercial vehicles to over 70 countries. Our mission is to ensure our brands are No.1 in their respective segments in these countries. Brand Proposition delivery is contigent on a top notch ‘Moment of Truth’ experience between a salesman and customer.To deliver the same, we are looking for a Customer

Experience Manager also referred to as Store Power Manager whose mission would be to convert ‘customer consideration’ into a ‘purchase decision’ at our final touchpoint – the BAJAJ showroom (offline & online)

  • 2. INTERACTION WITH STAKEHOLDERS

    • Internal

    External

    Direct

    Export BU>

    Marketing,Business Planning & NMD, Export BU>

    Sales(Africa / SAME / LATAM / ASEAN)

    Dealership, Distributors, Industry Experts

    Indirect

    Export BU>

    Operations

    Distributors

  • JOB REQUIREMENTS

    • Educational Qualifications

    Essential : Management || Business Management Preferred Institution : Any Premier Insitute

    Desired Qualification : Management||Business Management

    Graduate||Any stream / branch

    Work Exp

    Min : 3

    Max : 10

    Industry Specification

    Automobile, Consumer Durables, Consumer Goods

    Addnl Requirements

    Age

    Min : 23

    Max : 30

    Need for travel

  • KEY COMPETENCIES

    • Technical / Functional

  • Sound understanding of Data Analytics
  • Understanding Marketing process
  • Understanding of Sales Process
  • Creative thinking ability
  • Analytical Skills
  • Ability to present and articulate ideas clearly.

    • Behavioural

    L3 - ACT - Continuously raise the bar; Ensure results with speed; Meet customer expectations

    5. KEY RESPONSIBILITIES

  • Develop & execute the strategic initiatives that will deliver a superior customer experience. 2.Retail infrastructureConceptualize & develop a “Digital First” customer showroom journey & ensure execution across all keymarkets
  • Build necessary tools and processes to deliver a superior & differentiated experienceTrack analytics & generate actionable insights around key retail parameters such as walk-ins, leads, conversions, after-sales & overall customer experience scores
  • TrainingStrengthen salesmen training & engagement programs, to ensure their capability & knowledge is up to date.Develop the right delivery tools for online & offline engagement
  • Tools & PracticesDesign & implement “Dealership – Customer” Loyalty Programs to increase customer lifetime valueMonitor and track competitive customer experience
  • Building & managing relationshipsEngage with Sales & distributor teams to assess market requirement & develop relevant solutionsCreate an emotional bond between dealer salesmen and BAL brandManage agencies & consultants to deliver all of the above initiatives
  • Timely and successful completion of key initiativesSalesmen engagement scoresCSI / Brand health & other metrics to measure customer satisfaction

    • The above list is not exhaustive and could evolve with changing needs & priorities of the company

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    Mgr • india, India