Digital Marketing Manager

BONES’N’PAWSpune, India

10 hours ago

Job description

1. SEO (Website Ranking + Instagram SEO)

Perform keyword research for the pet industry
On-page SEO (titles, descriptions, content optimization)
Off-page SEO (backlinks, PR listings, partnerships)
Technical SEO (speed improvement, indexing, schema)
Rank for pet-care keywords like dog shampoo, tick & flea, grooming products
Instagram SEO : hashtag planning, keyword captions, profile optimization

2. Google Ads Management

Run Search, Display, Shopping & Retargeting campaigns

Manage daily budgets, CPC, and conversions

Setup proper tracking (pixels, tags)

Test multiple ad variations

Improve ROAS and reduce ad waste

3. Meta Ads (Instagram + Facebook Ads)

Run Instagram and Facebook traffic + conversion ads

Build target audiences (pet parents, dog / cat owners)

Retarget website visitors & Instagram profile visitors

Create ad strategies for each product category

Collaborate with designer for ad creatives

4. Website Traffic & Sales Growth

Drive relevant traffic from SEO, ads, and social

Improve product page conversion rate

Manage and improve checkout funnels

Suggest website improvements (UI / UX)

Implement offers, coupons, landing pages to boost sales

5. Social Media Growth & Strategy

Increase Instagram reach, followers, and engagement

Plan content strategy

Boost high-performing reels and posts

Create SEO-driven captions & growth strategies

Improve Instagram Shop visibility

6. Reporting & Analytics

Weekly traffic, sales, CPC & ad report

Analyse Google Analytics & Ads Manager

Track sales funnel and conversion patterns

Make data-driven recommendations

Requirements

1–4 years of digital marketing experience

Strong knowledge of SEO, Google Ads, Meta Ads

Must have handled e-commerce or D2C brand(s)

Experience with GA4, Search Console, Meta Business Manager

Strong analytical and research skills

Ability to handle digital marketing independently

Bonus : Experience in pet industry or FMCG

⭐ Skills Needed

SEO (On-page, Off-page, Technical)

Google Ads

Meta Ads

Keyword Research

Social Media Strategy

CPC & ROAS optimisation

Conversion Rate Optimisation

Data Analytics

Creative ad planning

KPIs (Performance Metrics)

Website traffic growth

Keyword ranking improvement

Website sales & conversions

CPC reduction

ROAS improvement

Instagram growth & visibility

Revenue from ads

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Digital Marketing Manager • pune, India

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