Talent.com
No longer accepting applications
Urgent : Marketing Lead

Urgent : Marketing Lead

LodhaMumbai, Maharashtra, India
20 days ago
Job description

Role : Lead B2B Brand & Marketing

Location : Mumbai

Job Profile

Lodha Group is building one of India's most diversified B2B / annuity portfolios across High Street Retail, Offices, Malls, Industrial & Warehousing, and Data Centers. This role is accountable for driving the brand and marketing strategy across these businesses, enabling revenue growth, enhancing market positioning, and strengthening long term brand equity. The annuity portfolio is expected to grown 5 fold over t he next few years and will generate an income of over 1500 Cr.

  • Industrial & Warehousing Presence across 3 cities (MMR, Chennai and Delhi NCR) with plans to enter 2 more cities soon. A portfolio spanning over 500 acres, housing global clients such as Skechers, DHL, DP World, Zomato, and more across manufacturing, 3PL, retail, and automobile sectors.
  • High Street Retail Presence across MMR and Pune with 4 locations, projected to reach 10+ locations by FY27. 7 lakh sq. ft. delivered and another 10 lakh sq. ft. under development / planning.
  • Mall Lodha Xperia Mall, the premier shopping and F&B destination in the Palava and Kalyan Dombivli region, housing 85+ brands.
  • Offices Multiple locations in MMR and Pune with 7 million sq. ft. delivered and 8+ million sq. ft. under development / planning.
  • Data Centers Signed an MoU with Maharashtra govt to invest Rs 30,000 crores (direct and indirect investment). Already signed multiple players for the Data Centre Park.

Beyond brand management, the person will also be responsible for the full funnel customer experience creating a cohesive narrative that positions Lodha as a leader in each sector while ensuring a seamless, high value experience for B2B clients, tenants, and end users. The role calls for a strategic vision with a hands.

Key Responsibilities

1. Brand & Business Strategy (Multi Sector B2B & B2C)

  • Develop and lead the overarching brand and marketing strategy for Lodha's B2B / annuity portfolio.
  • Develop a multi year brand roadmap with annual and quarterly execution plans aligned to business objectives.
  • Build differentiated brand positioning for each asset class while ensuring a unified Lodha brand identity.
  • Partner with business heads, leasing teams, and asset management to align brand initiatives with lead generation, tenant acquisition, and retention goals.

    • 2. Marketing Strategy

  • Manage the overall marketing budget for the annuity portfolio, ensuring optimal allocation and a strong ROI on all marketing activities.
  • Lead integrated marketing campaigns across digital, on ground, and experiential channels to engage both B2B and B2C audiences.
  • Identify new market opportunities and competitive differentiators for each business vertical, leveraging market intelligence and consumer insights to inform strategy.
  • Conceive and deliver high impact events, launches, and business forums that position Lodha as a market leader in each sector.

    • 3. Customer & Tenant Experience

  • Own the brand narrative across the customer journey for occupiers, tenants, partners, and investors.
  • Implement consistent experience frameworks across all touchpoints site visits, leasing interactions, onboarding, and ongoing engagement.
  • Introduce loyalty and advocacy programs to deepen relationships with long term tenants.
  • Establish a robust system for tracking and reporting on customer satisfaction (CSAT / NPS) scores, tenant feedback, and brand perception to drive continuous improvement.

    • 4. Team Leadership and Stakeholder management

  • Lead and mentor a team of brand and marketing professionals, fostering a culture of ownership, creativity, and data driven decision making.
  • Manage senior level stakeholders (Business Heads, Sales / Leasing, Strategy / Asset Management) and external partners (B2B events / forums, media agencies, PR firms).

    • Skills & Competencies :

  • Strategic Leadership : Proven ability to develop and execute complex, multi sector marketing strategies that deliver business results.
  • B2B Marketing Expertise : Deep understanding of B2B marketing principles, lead generation, and account based marketing (ABM).
  • Portfolio Management : Experience in managing and building multiple sub brands under a single corporate brand umbrella.
  • Cross Functional Acumen : Exceptional collaboration and influencing skills to work with diverse teams and senior leaders.
  • Analytical Mindset : Strong data analysis skills to measure performance, derive insights, and create strategy.
  • Communication & Storytelling : Excellent verbal and written communication skills with the ability to create compelling narratives for different business verticals.

    • Experience :

  • 9 to 15 years in senior brand / marketing leadership roles in Real Estate, B2B Product / Services, Retail, FMCG, FMCD, or allied sectors.
  • Mandatory experience in handling a portfolio of diverse businesses or brands.
  • Experience in both B2B and B2C brand and marketing is welcome; retail experience is preferred.
  • Experience with retail businesses will be a plus.

    • Educational Qualification : MBA / PGDM Mandatory

    Create a job alert for this search

    Marketing Lead • Mumbai, Maharashtra, India

    Related jobs
    • Promoted
    Growth Marketer

    Growth Marketer

    Limadata.comKalyan-Dombivli, IN
    The way information is consumed is evolving.Teams need real-time, accurate information to power their products — not static info that goes stale overnight. Limadata is building the real-time B2B dat...Show moreLast updated: 7 days ago
    • Promoted
    Marketing Manager

    Marketing Manager

    Mystical Group- Packaging DivisionMumbai, Maharashtra, India
    We supply blow molded, injection molded, and injection blow molded packaging to major MNCs in agrochemicals, FMCG, construction chemicals, and beverages. We are hiring a Marketing Manager with stron...Show moreLast updated: 30+ days ago
    • Promoted
    Senior Marketing Manager

    Senior Marketing Manager

    EnveconMumbai, Maharashtra, India
    Greetings from Envecon Software !.We have an opening for the position of.Envecon Group stands as a global leader in enterprise software solutions, renowned for our dedication to excellence and inno...Show moreLast updated: 19 days ago
    • Promoted
    AI Marketing Lead (B2B2C)

    AI Marketing Lead (B2B2C)

    SwirlKalyan-Dombivli, IN
    We work with OEMs across consumer electronics, automotive, appliances and equipment.Own our brand and content end-to-end : conceive → design → ship campaigns that generate qualified meetings and pip...Show moreLast updated: 12 days ago
    • Promoted
    Marketing Lead

    Marketing Lead

    LodhaMumbai, Mumbai (district)
    Role : Lead B2B Brand & Marketing.Lodha Group is building one of India's most diversified B2B / annuity portfolios across High Street Retail, Offices, Malls, Industrial & Warehousing, and Data Cen...Show moreLast updated: 6 days ago
    • Promoted
    Brand Strategist

    Brand Strategist

    C5iMumbai, Mumbai (district)
    We are seeking a strategic thinker who can translate data, market intelligence, and cultural insights into meaningful brand strategies and actionable recommendations for clients.The Brand Strategis...Show moreLast updated: 6 days ago
    • Promoted
    Marketing Manager

    Marketing Manager

    CloudFronts - AI First Microsoft Solutions PartnerKalyan-Dombivli, IN
    Experience : 8 + Years Relevant.Joining Period : Immediate to 30 Days.CloudFronts is a 100% Dynamics 365 focused Microsoft Solutions Partner helping Teams & Organizations worldwide solve their Comple...Show moreLast updated: 30+ days ago
    • Promoted
    Amazon Marketplace Manager

    Amazon Marketplace Manager

    AutobrushKalyan-Dombivli, IN
    We only review submissions that complete this pre-interview form.You MUST copy and paste this entire link into your browser ( doesn’t allow hyperlinks) : . If you're serious about Amazon and love to d...Show moreLast updated: 4 days ago
    • Promoted
    Sales, Marketing and AI Intern

    Sales, Marketing and AI Intern

    TalentXM (Formerly BlockTXM Inc)Kalyan-Dombivli, IN
    Sales, Marketing, and AI Intern.This role involves executing outreach campaigns through.AI-driven marketing automations.This is an ideal opportunity for students interested in.You’ll work on real p...Show moreLast updated: 27 days ago
    • Promoted
    Senior Marketing Manager

    Senior Marketing Manager

    FINVASIAMumbai, Maharashtra, India
    We are looking for Sr Marketing Manager with a minimum of 10 years of experience in SEO, PPC, SMO, ORM, and influencer marketing. This role is critical for developing and executing comprehensive mar...Show moreLast updated: 30+ days ago
    • Promoted
    Social Media Manager - LOVETC

    Social Media Manager - LOVETC

    Aditya Birla GroupWorli, Maharashtra, India
    Birla Cosmetics Private Limited.Birla Cosmetics, part of Office of Ananya Birla, is home to two of India’s most culturally relevant beauty brands : . Bold yet loving, luxurious with a wink our colour ...Show moreLast updated: 17 days ago
    • Promoted
    Senior Brand Manager

    Senior Brand Manager

    Allied Blenders & Distillers Ltd.Mumbai, Mumbai (district)
    We are looking for a dynamic, consumer-obsessed, and execution-driven Senior Brand Manager to drive brand growth and innovation at Allied Blenders and Distillers (ABD). This role requires a modern m...Show moreLast updated: 6 days ago
    • Promoted
    Brand Manager

    Brand Manager

    The House of Abhinandan LodhaMumbai, Mumbai (district)
    The role is for marketing professionals with a knack for innovation in product development & capability to create a brand positioning that resonates strongly with the consumers.The role covers acti...Show moreLast updated: 6 days ago
    • Promoted
    Performance Marketer

    Performance Marketer

    YouTribeKalyan-Dombivli, IN
    We Need a Meta Ads Wizard Who Can Sell Ice to Eskimos.Performance Marketer / Paid Media Specialist.We’re YouTribe — a creator-first platform built in India for people who are done dancing for the a...Show moreLast updated: 30+ days ago
    • Promoted
    Experiential Marketing Manager- Galeries Lafayette

    Experiential Marketing Manager- Galeries Lafayette

    Aditya Birla Fashion and Retail Ltd.Mumbai, Maharashtra, India
    The Experiential Marketing Manager will be the key architect behind the in-store experience and Global Brand Partnerships. The core of this role encompasses building, maintaining and driving the Gal...Show moreLast updated: 30+ days ago
    • Promoted
    Senior Brand Manager - LOVETC

    Senior Brand Manager - LOVETC

    Aditya Birla GroupWorli, Maharashtra, India
    Birla Cosmetics Private Limited.Birla Cosmetics, part of Office of Ananya Birla, is home to two of India’s most culturally relevant beauty brands : . Crafted by world class perfumers, Contraband’s sce...Show moreLast updated: 19 days ago
    • Promoted
    Growth Marketer

    Growth Marketer

    GleantapKalyan-Dombivli, IN
    Gleantap is a fast-growing Customer Engagement Platform trusted by leading fitness, wellness, healthcare, and lifestyle brands. We help businesses drive growth, improve retention, and automate engag...Show moreLast updated: 30+ days ago
    • Promoted
    Retention Marketing Manager

    Retention Marketing Manager

    Ajmal Perfumes IndiaMumbai, Maharashtra, India
    Ajmal Perfumes is one of the most trusted names in the world of fragrances — a legacy brand with over 70 years of excellence. As a pioneer in the art of Arabian perfumery, Ajmal blends heritage with...Show moreLast updated: 11 days ago