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Lead Salesforce Marketing Cloud Developer

TECHOAKS IT SOLUTIONS PRIVATE LIMITEDIndia

30+ days ago

Job description

Job Title : Lead Salesforce Marketing Cloud (SFMC) Developer

Company : Cloud Peritus

Location : Hyderabad

Job Type : Full-Time

Job Summary :

We are seeking a Lead Salesforce Marketing Cloud (SFMC) Developer to drive the design, development, and optimization of personalized customer journeys and campaigns. This role is ideal for a senior-level marketing cloud expert with strong experience in AMPscript, SSJS, automation, and cross-cloud integration. You'll play a pivotal role in leading SFMC development, ensuring best practices, scalability, and operational excellence.

Key Responsibilities :

Technical Development & Architecture :

Lead end-to-end SFMC solution design, including campaign logic, automation, audience segmentation, and multi-channel messaging.
Develop advanced email templates, cloud pages, and dynamic content using AMPscript, SSJS, and HTML / CSS.
Design and implement Journey Builder, Automation Studio, and Transactional Messaging (Email / SMS / Push).
Build complex data flows and audience strategies using Data Extensions, Contact Builder, and SQL Queries.
Manage platform configurations and cross-cloud integrations (Sales Cloud, Service Cloud, CDP).

Integration & Data Strategy :

Build and manage integrations between SFMC and external systems using APIs, FTP, REST / SOAP, and custom connectors.

Architect and maintain secure data ingestion, ETL workflows, and data model design within SFMC.

Guide the use of Contact Model, Data Views, and data retention strategies to ensure performance and compliance.

Team & Project Leadership :

Provide technical leadership, mentor junior developers, and enforce code and platform standards.

Collaborate with Marketing, CRM, and Data teams to align campaign strategy with technical execution.

Own sprint planning, backlog grooming, and solution delivery across multi region campaigns and channels.

Campaign Operations & Optimization :

Ensure campaign accuracy and reliability through rigorous QA and testing, including inbox rendering, deliverability, and tracking.

Optimize send strategies using Einstein tools, A / B testing, and engagement analytics.

Monitor campaign performance and lead troubleshooting for issues across content, data, and platform behavior.

Required Skills and Qualifications :

Bachelor's or Master's degree in Computer Science Engineering / Information Technology.

8+ years of experience in SFMC development, with at least 2 years in a lead or senior developer role.

Deep hands-on experience with :

o AMPscript, Server-Side JavaScript (SSJS)

o SQL for SFMC, Automation Studio, Journey Builder, Email Studio, Mobile Studio, Cloud Pages

o REST / SOAP APIs, API authentication, data synchronization

o Send Logging, Data Views, Tracking Extracts

Understanding of email deliverability, CAN-SPAM compliance, and preference management.

Experience with CI / CD tools (Git, Jenkins, Bitbucket) and SFMC deployment tools (e.g., SFMC CLI, GitHub Actions).

Familiarity with Agile methodologies and JIRA or similar project tools.

Preferred Qualifications :

Salesforce Certifications :

o Marketing Cloud Developer (required)

o Marketing Cloud Consultant, Marketing Cloud Email Specialist (preferred)

Experience with :

o Salesforce CDP, Interaction Studio, or Personalization Builder

o MobilePush, GroupConnect

o Multi-brand or multi-business unit SFMC architectures

Understanding of Salesforce CRM data models and cross-cloud journey strategies.

Soft Skills :

Strong leadership and mentoring abilities.

Excellent communication and stakeholder management.

Ability to manage priorities across concurrent campaigns and technical projects.

Detail-oriented with a strong focus on platform performance, data accuracy, and customer experience.

(ref : hirist.tech)

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