Performance Marketing Manager Lead – Digital Personal LoansApollo Finvest • thane, maharashtra, in

Performance Marketing Manager Lead – Digital Personal Loans

Apollo Finvest • thane, maharashtra, in

13 hours ago

Job description

Performance Marketing Manager Lead – Digital Personal

Loans

Location : Mumbai

Experience : 2.5+ years in NBFC or Fintech (must have experience acquiring

customers for personal loans digitally)

Apollo Finvest is looking for a Performance Marketing Manager who’s obsessed with

data, experiments non-stop, and loves using tech to solve real-world growth problems.

This role is not just about running ads — it’s about building a data-driven customer

acquisition machine for our digital personal loan app. You’ll work directly with our

Risk, Data Science, and Collections teams to understand the kind of borrowers we

want — and then figure out the most efficient way to acquire them, online or offline.

We’re looking for someone who loves to test, learn, and improve — and who’s excited

to use AI, automation, and new-age tools to stay ahead of the curve.

What You’ll Do :

Own all paid marketing efforts across Google, Meta (Facebook / Instagram),

YouTube, and offline channels

Understand which borrower segments perform best (from a credit and collections

view), and design campaigns to reach them

Run continuous A / B tests — creatives, audiences, copy, landing pages,

everything

Use AI-powered platforms and automation tools to improve targeting, bidding,

and creative delivery

Work closely with the Data Science team to refine acquisition models and drive

precision targeting

Collaborate with the Risk and Collections teams to ensure you’re acquiring

high-quality, repaying customers

Optimize every part of the funnel — from install to disbursal to repayment

Build dashboards with attribution tools like Appsflyer or Branch to track campaign

and cohort performance

Explore innovative and non-traditional channels — including WhatsApp,

influencers, partnerships, and offline integrations

Use creative automation tools to test and scale ad creatives rapidly

Analyze performance across customer segments — not just for acquisition cost,

but also for repayment behavior and profitability

What You’ll Need :

2.5+ years of experience in digital marketing for personal loans in a fintech or

NBFC

Strong experience running campaigns on Google Ads, Meta

(Facebook / Instagram), Whatsapp, YouTube

Experience working with credit or risk teams to build smarter targeting

strategies

Familiarity with mobile app performance marketing and conversion funnels

Ability to work hands-on with Appsflyer, Branch, Mixpanel, or similar analytics

tools

Strong analytical mindset — you use data to drive every decision

Bonus if you have :

Worked with AI / ML-based platforms for marketing (e.g. Smartly.io, Madgicx,

Segment, custom tools)

Experience with creative automation tools to scale visual testing (e.g. Pencil,

Canva + automation stacks)

Exposure to offline acquisition channels — like DSA networks, on-ground

campaigns, referral programs, or embedded finance

Comfort running queries or pulling your own reports using tools like SQL, Google

Sheets, or basic data dashboards

What Success Looks Like :

You’re acquiring the right borrowers — not just the cheapest ones

Your acquisition cost drops over time while borrower repayment quality improves

You’re testing, learning, and improving every week — with a clear experimental

mindset

You don’t just follow trends — you explore what works best for this product, this

audience, right now

Interested?

Drop us a message at anuj@apollofinvest.com

Let’s build the most efficient, data-led growth engine for personal loans in India.

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Performance Marketing Manager • thane, maharashtra, in