Athletic Engagement Director

Job Title : Sports Marketing & Business Development Manager

Location : Noida

Experience : 7+

Job Overview :

We are seeking a dynamic and results-driven Sports Marketing & Business Development professional working with Sports franchises, have managed players / athletes, activations, tournaments etc. to drive marketing initiatives, manage sports events, and engage with athletes and franchises. The ideal candidate will have hands-on experience in tournaments, franchise management, athlete engagement, and sports-related brand promotions.

Key Responsibilities :

• Plan, execute, and manage sports tournaments, leagues, and franchise events.
• Develop strategic relationships with athletes, coaches, academies, and corporate partners.
• Manage athlete endorsements, sponsorship activations, and engagement campaigns.
• Lead B2B and B2C sales initiatives for sports programs, merchandise, or services.
• Oversee event logistics, budgeting, marketing collateral creation, and promotion strategies.
• Coordinate with internal teams and external agencies for seamless event execution.
• Analyze event and campaign performance metrics to optimize engagement and ROI.
• Ensure compliance with all regulatory and contractual obligations for tournaments and sponsorships.

Key Skills & Competencies :

Qualifications :

Preferred :