Roles and Responsibilities :
- Regional Strategy Implementation
- Implement digital banking adoption strategies in alignment with regional and national business goals. Develop actionable plans to increase customer engagement with the bank's digital products and services.
- Team Leadership
- Lead and manage a team of Digital Banking Champions and Team Leaders within the assigned area. Provide direction, mentorship, and performance oversight to drive results.
- Customer Onboarding & Engagement
- Oversee initiatives to onboard new and existing customers onto digital platforms (mobile banking, internet banking, UPI, etc.). Track progress and implement improvements to enhance user experience.
- Performance Monitoring
- Set adoption targets for the area and ensure achievement through continuous tracking of key performance indicators (KPIs). Identify and address areas of underperformance.
- Collaboration & Stakeholder Management
- Coordinate with branch heads, regional offices, and other internal stakeholders to ensure alignment of digital initiatives. Promote cross-functional collaboration to support regional goals.
- Training & Development
- Identify training needs and facilitate regular capacity-building initiatives to ensure team members are well-equipped to promote digital adoption.
- Customer-Centric Approach
- Ensure all digital initiatives are aligned with customer needs and expectations. Gather customer feedback and work with relevant teams to improve service quality.
- Reporting & Analytics
- Generate periodic reports on digital adoption metrics, trends, and success stories. Use data insights to refine strategies and ensure continuous improvement.
Educational Qualification :
Graduate degree from a recognized university.Postgraduate degree in Management or related field is an added advantage.Desired Experience :
5+ years of experience in banking or financial services, with at least 2 years in a leadership role.Prior experience in digital banking or digital transformation initiatives is preferred.Skills Required
Digital Marketing, Data Analysis, Agile Methodologies, Api Development, Ux Design