Marketplace Performance Lead

About Dentsu India :

Dentsu international comprises of six leadership brands - Carat, dentsu X, iProspect, Isobar, dentsuMB and Merkle Sokrati, each supported by its specialist divisions and scaled services. With best-in-class services and solutions in Media, Customer Experience Management (CXM), and Creative, dentsu international operates in over 145 markets worldwide with more than 66,000 dedicated specialists.

Part of dentsu International, dentsu India helps some of the biggest & most interesting brands who are our clients everyday to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in Media, CXM (Customer Experience Management) and Creative, Dentsu India is the 2nd biggest Advertising agency network in India while the dentsu international is the 5th largest in the world.

In good times and bad, we partner with brands to achieve meaningful progress as we are a force for good & for meaningful growth. Our teams of optimists, entrepreneurs and first-movers coalesce around the needs of our clients, unlocking unique possibilities for sustainable value and lasting change.

Learn more at :

https : / / www.Dentsu.Com /

https : / / www.Dentsu.Com / careers

Role summary :

Job Title : Manager - Ecommerce

Location : Gurgaon

Total experience : 3-5 Yrs.

Role overview :

The Ecommerce Manager will be responsible for driving client performance across multiple online marketplaces such as Amazon, Flipkart, Q-Commerce, Pharmacy, Beauty, and Fashion . This role requires a strong understanding of digital advertising, campaign management, and marketplace strategy. You will lead a team of Ad Operations specialists to deliver on client KPIs, ensuring top-quality execution and optimization of marketplace advertising campaigns.

Key Responsibilities :

• Be responsible for driving client KPIs on different marketplaces including Amazon, Flipkart, QCommerce, Pharmacy, Beauty and Fashion by working with an ad operations team
• Be responsible for driving organizational KPIs, SLAs towards ensuring on-time & high-quality delivery of work by the team
• Understand client goals, give strategic direction and refine campaign plans before they go to client
• Finalise advertising plans with client input – mutual alignment of plans with the client based on key objectives and KPIs to be achieved
• Provide recommendations and guide AdOps team in execution of strategies for Campaign Structuring, Targeting, Creatives, Betas and other facets of advertising in accordance with client goals for Marketplaces.
• Drive use of automation and tech for reporting with the AdOps team
• Build, watch and maintain the digital advertising budget and track success metrics
• Oversee all regular (and ad hoc) analysis of digital activity required to be sent to the client
• Oversee quality and depth of insights being provided by the AdOps team
• Understanding client brief holistically to identify gaps / opportunities for scaling client revenue, or building efficiencies on current campaigns
• Responsible for managing a client portfolio of 4-6 accounts
• Review performance being delivered on all client accounts through regular scrums with the team
• Understand and stay current on industry trends, competitive landscape as relevant to assigned clients
• Be accountable for showcasing business growth during Monthly, Quarterly, Half Yearly and Annual Business Review meetings with the client
• Be responsible for Team Growth and planning personal development programs for subordinates.
• Take PDPs of team members
• Be accountable for Quality and timely deliverables for clients’ requests by the AdOps team
• Work with Business Teams to drive New Business pitches including preparation and presentation of audits, planning and strategic recommendations

Required Qualifications :