Business Analyst

Business Analyst – Sales & Growth Strategy

Location : Tirupur (Corporate Office)

Experience : 2–5 Years (Relevant analytics experience preferred)

Role Purpose

We are looking for a Business Analyst who can deeply analyze sales, market, population, and production data to identify new business opportunities, growth gaps, and demand patterns, enabling data-driven sales and production decisions.

Key Roles & Responsibilities

Analyze Primary & Secondary Sales Data (Region / Distributor / Outlet-wise)

Identify sales gaps, low-performing markets, and growth opportunities

Study population, geography, income & consumption patterns to predict demand

Track existing product sales movement and new product performance in the market

Monitor market trends, competitor activity, and new product launches in the innerwear category

Map market demand vs production capacity & SKU availability

Identify overstock, understock, slow-moving & fast-moving styles

Support New Product Development (NPD) planning based on market feedback and sales trends

Prepare sales forecasting & demand planning reports

Develop MIS, dashboards, and analytical reports for management review

Support sales strategy, territory planning & beat optimization

Work closely with Sales, Marketing, Production, SCM & R&D teams

Analyze sales team performance and provide data-based insights & appreciation reports

Qualification & Skills

Education :

Any Degree (Engineering preferred)

MBA / PG in Business Analytics / Marketing / Operations – Added Advantage

Technical Skills :

Strong knowledge of Advanced Excel & Data Analysis

Hands-on experience with Power BI / Tableau / Dashboards

Knowledge of Sales MIS, Forecasting & Demand Planning

Basic understanding of ERP / Production Planning / SCM data

Ability to convert data into actionable business insights

Analytical Mindset :

Strong logical & numerical skills

Good business understanding of FMCG / Apparel / Innerwear markets

Strong data-driven decision-making approach