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Senior Product Marketing Manager- (B2B SaaS)

ConfidentialGurugram, Gurgaon / Gurugram, India

9 days ago

Job description

About Contify

Contify is a technology company that offers an AI-enabled Market and Competitive Intelligence (MCI) platform to help professionals make informed decisions. Contify helps organizations such as Ericsson, EY, Wipro, Deloitte, L&T, BCG, MetLife, etc., track information on their competitors, customers, industries, and topics of interest. Contify delivers unique strategic updates by continuously monitoring over 1 Mn+ sources in real-time.

Contify is rapidly growing, with more than 275 people across two offices in India. Contify is the winner of Frost and Sullivan's Product Innovation Award for Market and Competitive Intelligence Platforms.

About the Role

Contify is seeking a Senior Product Marketing Manager to own our go-to-market narrative and drive persona-focused positioning that powers demand generation, sales enablement, and product launches across the M&CI category.

This is not an execution heavy demand gen role . You will lead the story, structure the messaging architecture, and collaborate with cross-functional teams to make sure our platform resonates with every persona from PMMs and CI leads to Strategy and Risk stakeholders.

Key Responsibilities

Positioning & Narrative Development

Define and evolve Contify's differentiated market positioning for M&CI
Craft persona-specific messaging frameworks and battlecards (Strategy, CI, PMM, Risk)
Translate win / loss insights and competitor shifts into updated messaging

Persona & Use Case Mapping

Build deep, validated persona profiles across industries (IT / ITES, BFSI, Healthcare, Manufacturing)

Partner with Solutions and CS to extract signal-rich customer insights

Prioritize and align use cases with buying stages and segment needs

Enablement (Sales + Demand Gen)

Create value-based talk tracks and objection maps for SDR / AE teams

Write messaging briefs for campaign owners, LPs, and trial flows

Provide strategic input to content team (not execute)

GTM Intelligence

Lead persona retrospectives and message testing sessions

Review funnel reports with Marketing Ops to spot message friction

Influence roadmap positioning with Product & Solutions leadership

Team Collaboration

Mentor junior PMMs on messaging best practices and brief writing

Be a voice of GTM alignment across Product, Marketing, and Sales

You&aposre a Fit If You...

Have 6–8+ years of true product marketing experience (not growth ops)

Have built persona stories, messaging architectures, and sales enablement

Are confident translating customer insight into compelling narratives

Understand how to work with content, demand gen, and SDRs without doing their jobs

Have worked on win / loss or CI-led go-to-market programs before

How to Apply

Send your updated resume to [HIDDEN TEXT]

Note

Contify is a people-oriented company. Emotional intelligence, therefore, is a must. You enjoy working in a team environment, supporting your teammates in pursuing our common goals, and working with your colleagues to drive customer value. You strive to improve not only yourself but also those around you.

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Skills Required

Product Marketing, Sales Enablement, message testing

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Product Marketing Manager • Gurugram, Gurgaon / Gurugram, India