Co-Founder

Role : Co-Founder (With Investments) – Growth, Marketing & B2B (Remote)

This is a core founding role where you will operate as the

growth engine of Alepaa .

GTM, Growth & Marketing

Develop and execute Alepaa’s Go-To-Market strategy

Lead digital marketing, content direction, and brand storytelling

Build and scale online presence and community

Run growth experiments, campaigns, and audience funnels

Expand our reach across India and international craft-focused markets

Build Alepaa’s identity as a

premium cultural-fashion brand

B2B & Institutional Partnerships

Create partnerships with boutiques, premium retailers, export houses, and designers

Identify global retail markets with high cultural-fashion demand

Build collaboration pipelines with brands, influencers, and cultural organizations

Manage outreach, negotiation, and long-term relationship development

Business Development & Expansion

Identify growth opportunities in new markets and categories

Develop sales channels beyond D2C (B2B, bulk orders, international buyers)

Build scalable processes for revenue expansion

Lead discussions with stakeholders, partners, and strategic collaborators

Who We’re Looking For

1–4 years

in growth marketing, business development, or D2C brand scaling

Experience in fashion, lifestyle, D2C, or startup environments (preferred)

Strong understanding of digital marketing + brand building

Entrepreneurial mindset with comfort in building from scratch

Someone who appreciates culture-driven products and premium craftsmanship

A person who wants

ownership , not just a role

Work Mode

Fully

Remote , flexible, outcome-driven, founder-style culture.

Founder Structure

This is a

founder-track role , structured with :

Equity participation

based on role, contribution, and long-term involvement

Capital participation (optional and milestone-based)

— aligned with standard founder practices and meant for individuals who want deeper ownership

Shared decision-making power

across brand, business, and expansion

Equity + Compensation Structure

Equity Offered : 5–10%

(based on contribution and responsibilities)

Vesting : 3 years |

Cliff : 6 months

0% equity if leaving before 6 months

50% vests in the first 18 months

Remaining 50% vests quarterly over the next 18 months

Important : There is

NO salary

until either : 1️⃣ Alepaa reaches

₹1 Cr in annual revenue ,

OR

2️⃣ We raise our next

funding round

(VC / Angel)

This is a true

founder-level, ownership-driven

opportunity.

If you’re someone who wants to co-create a

premium cultural-fashion brand from Bihar with global ambitions , and you resonate with the idea of blending

heritage, sustainability, and modern luxury , then Alepaa is a rare and powerful opportunity.

Kindly Email to explore the co-founder journey with us.

himanshu@alepaa.com