We are looking for an experienced Copywriter to create clear, impactful communication for government schemes, awareness campaigns, and public initiatives across digital, print, and multimedia platforms.
Experience : Government / Ministries / PSU experience is mandatory.
Key Responsibilities :
- Write engaging, error-free copy for digital posts, websites, videos, and social campaigns.
- Create simple, citizen-friendly content for print materials like brochures, posters, OOH, and press ads.
- Develop scripts for government AVs, explainers, and radio spots.
- Translate policy information into easy-to-understand communication.
- Ensure accuracy, clarity, and compliance with government guidelines.
- Collaborate with creative, strategy, and client teams to deliver campaign-ready content.
Requirements
4-7 years of copywriting experience; government / PSU experience is mandatory.Strong writing skills in English (Hindi is a plus).Ability to simplify complex information and craft mass-friendly messaging.Experience across digital, print, and audio-visual content.