Email Specialist and Lead Generation Executive

Job Title : Email Specialist & Lead Generation Executive Location : Kolkata (Onsite)

Shift : UK Shift

Salary : ₹40,000 – ₹50,000

About the Role

We are hiring for a UK-based client expanding their international business development team. This role is perfect for someone who enjoys communicating with global clients, researching new business opportunities, and crafting professional email conversations that open doors for the sales team.

This position offers the opportunity to work closely with an international company, learn modern lead generation methods, manage large-scale cold email campaigns, and grow quickly in a fast-paced environment.

Key Responsibilities

Create professional, engaging, and conversion-focused email outreach communication

Build full email sequences, nurture flows, and multi-step campaigns

Run and maintain high-volume campaigns (minimum 10,000+ emails per month )

Conduct extensive research and scrape targeted leads from scratch using various tools

Build, filter, and enrich prospect lists for the sales team

Track and optimize CTR, open rates, bounce rates , reply rates and deliverability

Warm up new domains and inboxes; ensure healthy deliverability

Manage lead pipelines and outreach activity inside CRM tools

Maintain organized logs of communication patterns, tests, and campaign results

Collaborate with the UK team to schedule appointments and follow-ups

Support the setup and smooth execution of email outreach campaigns

Understand business offerings, customer pain points, and create compelling outreach scripts accordingly

Required Technical Skills

Hands-on experience with lead scraping tools and enrichment platforms

Strong understanding of cold email infrastructure, including :

SPF, DKIM, DMARC setup

Inbox warm-up processes

Domain health monitoring

Ability to manage and optimise high-volume campaigns (10K+ emails / month)

Experience with outreach tools such as :

Apollo, Lusha, Smart lead, Lemlist, Instantly, Snov.io, SmartWriter, Zapier , etc.

Strong grasp of deliverability metrics : CTR, open rate, bounce rate, spam rate

Ability to write high-impact, personalized email templates and scripts

Capability to understand product, target audience, and customer pain points, and position messaging creatively in multiple angles

General Skills

Excellent written English with the ability to craft clear, confident communication

Strong research ability and curiosity to explore new business opportunities

Basic CRM usage knowledge (HubSpot, Pipedrive, Salesforce, etc.)

Ability to work independently, stay organized, and maintain consistency in daily tasks

High attention to detail and ability to analyze patterns in outreach responses

Preferred Skills

Previous experience in lead generation, sales support, or cold outreach

Familiarity with LinkedIn and industry directories for research

Experience using email sending tools and automation systems

Experience on platforms like Upwork or other freelance marketplaces is a plus

Qualifications

Graduate degree preferred

1–3 years of experience in sales, research, lead generation, or B2B outbound communication

Why Join Us

Competitive salary up to ₹50,000

Direct collaboration with a UK-based team

Exposure to global communication and sales processes

Opportunity to scale expertise in email marketing and outbound lead generation

Fast-growth role with clear performance-based advancement

Chance to drive real, qualified leads and make a measurable impact