Digital Marketing Optimization Manager

About the Role

We’re looking for a Performance Marketer with a sharp growth mindset and proven experience driving revenue at scale for D2C / e-commerce brands . You’ll own performance campaigns across Meta and Google Ads , managing full-funnel growth strategies to maximize efficiency, scale revenue, and enhance user acquisition and retention.

If you’re passionate about data, experimentation, and ROI-led decision-making , this role gives you end-to-end ownership to shape how performance marketing drives business growth.

Key Responsibilities 1. Campaign Execution & Optimization

• Plan, execute, and scale Meta (Facebook & Instagram) and Google Ads (Search, Shopping, YouTube, Display, PMax) campaigns across acquisition, retargeting, and retention funnels.
• Continuously test, measure, and optimize campaigns for ROAS, CAC, and conversion rate improvements.
• Run structured creative and audience testing to identify top-performing assets and high-intent cohorts.
• Manage daily budgets, pacing, and scale decisions aligned with business goals and seasonal demand.

2. Performance Analysis & Reporting

3. Strategic Growth Ownership

4. Cross-functional Collaboration

Key Requirements

Nice to Have

What You’ll Get