Digital Marketing Lead

Client Management :

• Manage relationships with USA-based customers, understand their needs, and provide strategic digital solutions.
• Deliver measurable achievements in terms of ROI and contribute to client satisfaction and retention.

PPC Campaign Management :

• Develop and implement effective PPC campaigns, optimizing for maximum ROI.
• Utilize data-driven insights to refine and improve PPC strategies continuously.

Insurance Industry Expertise :

• Leverage knowledge of the USA insurance landscape to tailor digital marketing strategies for maximum impact.
• Stay abreast of industry trends, regulations, and competitive landscape.

Analytics and Reporting :

• Utilize analytics tools to track and report on key performance indicators (KPIs).
• Provide regular and insightful reports to clients, demonstrating the success of digital marketing initiatives.

Required Skills :

• Proven experience in Digital Marketing leadership roles, managing teams with 15+ members.
• Hands-on experience with PPC campaign management and strategy development.
• Understanding of the USA Insurance industry landscape.
• Expert in digital marketing tools such as Google Ads, Facebook Ads Manager, and Google Analytics.
• Excellent communication and client management skills.

Tools Expertise :

• Google Ads : Proficiency in setting up, managing, and optimizing campaigns.
• Linked In Ads Manager : Experience is LinkedIn based ads management
• Facebook Ads Manager : Experience in creating and managing targeted campaigns.
• Google Analytics : Utilization for tracking and analyzing website and campaign performance.
• SEO Tools : Familiarity with tools like SEMrush, ahref or Moz for search engine optimization

Skills Required

Client Management, Seo Tools