Social media specialist

Job DescriptionWell-versed with–Facebook adverts paid promotions on different social media platforms, SMO, social mediaad creation and promotion, and Google adverts.

• Community Creation & Management through all social media platforms and online sites e.g. Quora,Reddit, Wiki how etc.
• Should have managed multiple social media accounts
• Should be well-versed in generating reports for the campaigns handled.
• Should have intrinsic knowledge of the inner working of social media marketing tools and theirsettings
• Regularly checking the technical health of each sm platform - Respond and react to changes withinsocial networks, changes in functionality, methods of engagement , etc.
• Social Media Listening / Monitoring (Using relevant tools)
• Designing and implementing social media strategy to align with business goals
• Regularly track the performance of posts and derive insights to propose future strategies for allaccounts and present the same.
• Creating Monthly Content CalendarJob Requirement
• Handling Paid Activities - Post Boosting, Basic Campaign Creation on FB, Google.
• Achieving Weekly / Monthly targets set for individual brands
• Perform research on current benchmark trends and Audience Analysis for brands.
• Generate, edit, publish and share engaging content daily (e.g. original text, photos, vid eos, and news)
• Suggest and implement new features to develop brand awareness.
• Stay up-to-date with current technologies and trends in social media, design tools, and applications
• Communicate with followers, respond to queries in a timely manner, and monitor customer reviews
• Weekly KPIs updates and presenting to management
• Analyse customer expectations according to past social media activity
• Establish relationships with social media influencers to develop a strong network
• Ensure brand consistency in copy through tone, voice, and terminology
• Create actionable plans to both grow and maintain followers Mainly for the BIG 4 social media platforms i.e., Twitter, Facebook, Instagram, You Tube, and also other platforms like , Reddit, Quora, Pinterest, etc.