SEO Specialist

Company Description

AMPM is a luxury brand that designs versatile, stylish, and functional products, reflecting a seamless transition from day to evening and season to season. The brand combines contemporary and classic aesthetics, providing effortless elegance to individuals with dynamic lifestyles. Guided by Creative Director Priyanka Modi’s philosophy of “less is more,” AMPM aims to create authentic and inspiring designs. Known for its distinctive style, AMPM celebrates balance and refinement in every creation.

Role Description

This is a full-time on-site role for SEO Executive based in Noida India. Key responsibilities include keyword research, on-page and off-page optimization (like link-building), competitor analysis, and content strategy integration. This role requires strong analytical skills to track performance using tools like Google Analytics, collaborate with other teams (like content and web development) and stay updated on algorithm changes.

Qualifications :

• Conduct thorough keyword research and implement optimization strategies for on-page content.
• Collaborate with content creators to ensure SEO best practices are integrated into all content.
• Perform regular SEO audits, optimize website speed, ensure mobile-friendliness, and fix technical issues.
• Develop and execute a strategy for acquiring high-quality backlinks from relevant and authoritative sites.
• Track SEO performance metrics using tools like Google Analytics and SEMrush, and report on progress.
• Monitor and analyze SEO strategies of competitors to identify opportunities and threats.
• Experience of 2-3 years in fashion or apparel is highly preferred.