CRM and Analytics Lead
Spencer's RetailKolkata, West Bengal, India30+ days ago
Job descriptionOwn end-to-end CRM strategy—from platform management to campaign execution. Drive personalized, omni-channel customer journeys (email, SMS, app, WhatsApp). Collaborate with tech and Martech teams to scale automation and personalization. Design models to measure campaign impact (pre-post, control-test, incremental sales). Monitor KPIs : ROI, AMS uplift, conversion rates, repeat visits, and customer stickiness. Translate insights into actionable strategies with business and category teams. Analyze program performance, lifecycle trends, and redemption behavior. Track metrics like activation rate, incremental sales, and frequency lift. Recommend data-driven interventions to boost loyalty revenue. Deliver dashboards and insights that influence leadership decisions. Convert analytics into commercial levers—pricing, assortment, targeting, retention. experience in consumer analytics, CRM, or data-driven marketing (retail / e-commerce / FMCG preferred / QSR). Proficiency in SQL, Excel, and visualization tools (Power BI, Tableau, Google Data Studio). Hands-on experience with CRM platforms. Strong foundation in consumer psychology, segmentation, and lifecycle management. MBA in Marketing / Analytics or related field preferred. Consumer-first mindset with a knack for behavioral insights. Logical thinker who connects data to business outcomes. Strong ownership and ability to lead CRM independently. Excellent communicator and stakeholder influencer. Curious, agile, and thrives in a fast-paced, data-rich environment.
We're looking for a sharp, consumer-obsessed CRM and Analytics Lead
This strategic role blends analytical depth with a strong grasp of modern retail dynamics to drive growth and engagement :
Key Responsibilities
Consumer & Behavioral Analytics
- Analyze customer cohorts, journeys, and behavioral patterns to identify growth levers.
- Develop segmentation strategies and marketing interventions based on behavioral triggers.
- Build and test predictive models (churn, LTV, next-best action) across campaigns.
CRM Leadership
Marketing & Campaign Analytics
Loyalty Program Analytics (My Spencer’s Reward)
Strategic Business Insights
Qualifications & Experience
What We’re Looking For
Create a job alert for this search
Crm • Kolkata, West Bengal, India
Related jobs
![Analytics Manager [T500-21056]](https://cdn-logos.talent.com/v1/logo/image?feedcode=clickcast-appcast-li-in-cpc&company_name=Talent500)
- Promoted
CRM Strategy Lead
Spencer's RetailKolkata, Republic Of India, IN We're looking for a sharp, consumer-obsessed.This strategic role blends analytical depth with a strong grasp of modern retail dynamics to drive growth and engagement : .
Consumer & Behavioral Analytic...Show moreLast updated: 30+ days ago
- Promoted
D365 CRM Business Analyst
Golden OpportunitiesKolkata, IN We’re Hiring : Dynamics 365 Business Analyst / Functional Consultant.Are you passionate about transforming business processes with technology? Join our team as a.
Dynamics 365 Functional Consultant.S...Show moreLast updated: 2 days ago
- Promoted
Team Lead
Zensar TechnologiesKolkata, IN ZENSAR -TEAM LEAD | PROJECT MANAGER OPPORTUNITY FOR GEN AI PROJECT.Dear Aspirant, Greetings from Zensar!!.We are a technology consulting and services company with over 11,500 associates in 33 globa...Show moreLast updated: 3 days ago
- Promoted
Lead
BristleconeKolkata, IN We're Hiring : Organization change management (OCM).Minimum of bachelors degree Business, Engineering or Computer Science, HR.
Change Management certification Prosci good to have.Supply chain / S4 Han...Show moreLast updated: 27 days ago
- Promoted
Delivery Lead
RapidBrainsKolkata, IN Job Title : Portfolio Lead (Digital Delivery & Strategic Client Transformation).Remote / Hybird / Onsite as permanent employee.
Company : Our Premium Client - German Based.We're seeking an experienced an...Show moreLast updated: 26 days ago
- Promoted
Customer Analytics Manager
Spencer's RetailKolkata, Republic Of India, IN We're looking for a sharp, consumer-obsessed.This strategic role blends analytical depth with a strong grasp of modern retail dynamics to drive growth and engagement : .
Consumer & Behavioral Analytic...Show moreLast updated: 30+ days ago
- Promoted
Client Analytics Manager
PTR GlobalKolkata, IN PTR Global is a leader in workforce and talent solutions, delivering end-to-end recruiting, analytics, and program management support for some of the most recognized organizations worldwide.Our tea...Show moreLast updated: 7 days ago
- Promoted
Manager - CRM
EmeritusKolkata, IN Emeritus is committed to teaching the skills of the future by making high-quality education accessible and affordable to individuals, companies, and governments around the world.It does this by col...Show moreLast updated: 18 days ago
- Promoted
IDMC Lead
LumenDataKolkata, IN LumenData is a recognized leader in modern data architecture and cloud data management.We specialize in implementing cutting-edge solutions using Informatica’s Cloud Data Management suite, deliveri...Show moreLast updated: 28 days ago
- Promoted
CRM and Analytics Lead
Spencer's RetailKolkata, West Bengal, India We're looking for a sharp, consumer-obsessed.This strategic role blends analytical depth with a strong grasp of modern retail dynamics to drive growth and engagement : .
Consumer & Behavioral Analytic...Show moreLast updated: 30+ days ago
- Promoted
Crm And Analytics Lead
Spencer's RetailKolkata, Republic Of India, IN We're looking for a sharp, consumer-obsessed.This strategic role blends analytical depth with a strong grasp of modern retail dynamics to drive growth and engagement : .
Consumer & Behavioral Analytic...Show moreLast updated: 30+ days ago
- Promoted
Lead Analytics Consultant
ConfidentialKolkata, Mumbai Develop clear, concise, actionable solutions and recommendations for Clients business needs.Work with complex data files and develop initial understanding on data files.
Undertake exploratory data a...Show moreLast updated: 10 days ago
- Promoted
Data & Analytics Engineer
APPIT Software IncKolkata, IN Data Engineer : Snowflake -Mandatory – Hands -on Experience.ETL Tool -Informatica [IVS version],BDT.GCP : Big query – Mandatory -handson experience.
Data Modelling & Data Warehouse -Mandatory -Hands...Show moreLast updated: 5 days ago
- Promoted
CRM and Analytics Lead
ConfidentialKolkata, India We're looking for a sharp, consumer-obsessed.This strategic role blends analytical depth with a strong grasp of modern retail dynamics to drive growth and engagement : .
Consumer & Behavioral Analytic...Show moreLast updated: 5 days ago
- Promoted
Digital Analytics
Live ConnectionsKolkata, IN Greetings from Live Connections !! 😊.Live Connections Placements Pvt.We bring to the table a cumulative recruitment experience built over two decades.
We are hiring for one of the leading consumer ...Show moreLast updated: 20 days ago
- Promoted
AI-Powered Analytics Engineer
High Volt AnalyticsKolkata, IN We're seeking a sharp, forward-thinking.In this role, you'll design, build, and deploy advanced analytics solutions using machine learning, LLMs, and automation to turn raw data into actionable bus...Show moreLast updated: 6 days ago
- Promoted
Analytics Manager [T500-21056]
Talent500Kolkata, IN Talent500 is hiring for one of its clients.Careem is the internet platform for the greater Middle East region.A pioneer of the region's ride-hailing economy, Careem is expanding services across its...Show moreLast updated: 18 days ago
- Promoted
CRM & Sales Operations Expert - 50815
TuringKolkata, IN Based in San Francisco, California, Turing is the world’s leading research accelerator for frontier AI labs and a trusted partner for global enterprises deploying advanced AI systems.Turing support...Show moreLast updated: 3 days ago