Performance Marketing Specialist

Position : Digital Marketing Executive (D2C Brands) Location : On-site – Paschim Vihar, New Delhi

Job Type : Full-Time

Experience : 1 to 4 years

Expertise : Performance Marketing, Digital Growth, Paid Media Expert, Growth Marketing, E-commerce Marketing, Scaling D2C Brands, Google ad, Meta ad.

Key Responsibilities :

Strategically manage and optimize Google Ads & Meta Ads campaigns

Focus on lead generation and conversion optimization

Conduct keyword research, run A / B tests, and iterate on ad creatives

Monitor performance metrics : CTR, conversion rates, CPA

Allocate and manage ad budgets effectively to ensure maximum ROI

Develop and execute performance marketing strategies in alignment with business goals

Generate, analyze, and present campaign performance reports

Requirement

2+ years of hands-on experience in managing Google & Meta Ads

Bachelor’s degree in Marketing or related field

Certifications in Google Ads or Meta Blueprint (preferred)

Proficiency in performance marketing tools and strong analytical skills

Interested? Send your resume to hr@proffus.com with the subject line "Application : Digital Marketer or Performance Marketing"