Tech Lead - SEO & Performance Optimization

ConfidentialChennai

18 days ago

Job description

Key Responsibilities :

Performance Analysis & Optimization

Conduct in-depth analysis of platform performance metrics, traffic patterns, and user behaviour to identify bottlenecks.
Develop and implement technical solutions to improve website speed, stability, and user experience.
Ensure adherence to web performance best practices across B2B and B2C platforms.

SEO Strategy & Execution

Perform comprehensive SEO audits to ensure technical compliance and search visibility.

Conduct keyword research, on-page optimization, and content alignment to improve organic rankings.

Manage crawl budget, prevent keyword cannibalization, and apply content pruning strategies.

Stay updated on search engine algorithm changes and adapt SEO strategies accordingly.

Data Analysis & Reporting

Track and report on key SEO metrics such as organic traffic, keyword rankings, conversion rates, and bounce rates.

Use analytics tools like Google Analytics 4 , Google Search Console , and Screaming Frog for performance measurement.

Present detailed performance and SEO insights to business stakeholders with data-driven recommendations.

Cross-Functional Collaboration

Partner with developers, UI / UX designers, and content creators to integrate SEO and optimization strategies into platform updates.

Collaborate with business teams to ensure alignment of SEO goals with broader marketing and growth strategies.

Continuous Improvement & Innovation

Stay ahead of SEO and web optimization trends, tools, and technologies.

Drive innovation in performance optimization techniques and best practices for large-scale platforms.

Skills Required

Analytical Skills, Content Strategy, B2b, Google Analytics, B2C, Technical Lead

Optimization Lead • Chennai