Brand Management Specialist

Brand Intelligence & Listening Lead

Role Overview :

As the Brand Intelligence & Listening Lead for a Nutraceuticals, you will build and run our in-house digital listening and insight function. Your mission is to decode what the world is saying about Shri Kartikeya Pharma across platforms, competitors, customer campaigns and convert that into strategic brand action. This role blends digital analytics, brand sentiment tracking, influencer and platform mapping and proactive reputation management.

Key Responsibilities

1. Brand Listening & Insight Generation

• Use digital tools to monitor and mentions across all platforms
• Identify brand themes, consumer conversations, platform trends and tone shifts
• Benchmark Shri Kartikeya Pharma against competitors for share of voice, sentiment and brand narrative
• Track usage of the organization's trademark by customers and partners for accuracy and tone.

2. Community & Influencer Monitoring

3. Reporting & Risk Management

4. Cross-Functional Collaboration

What Success Looks Like

Ideal Profile