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Minfy Technologies - Consultant - Marketing

Minfy Technologies - Consultant - Marketing

Minfy Technologies Private LimitedHyderabad, India
30+ days ago
Job description

Key Responsibilities :

Cloud & Partner Ecosystem Marketing

  • Develop and execute joint go-to-market (GTM) strategies with cloud hyperscalers and technology partners.
  • Manage co-marketing programs and competency-based marketing with partners like AWS, Azure, and GCP.
  • Drive strategic alliances, ensuring alignment with partner sales and marketing teams.

Demand Generation & ABM

  • Lead Account-Based Marketing (ABM) initiatives targeting enterprise and mid-market customers.
  • Drive digital campaigns, webinars, and industry roundtables to generate high-quality leads and revenue impact.
  • Leverage data-driven marketing to optimize conversion and engagement across channels.

    • Thought Leadership & Brand Positioning

  • Establish the company as a trusted leader in cloud transformation through analyst relations, events, and PR.
  • Build C-level engagement programs, driving executive sponsorship with partners and customers.
  • Develop industry-specific GTM initiatives for BFSI, Manufacturing, and other key verticals.

    • Marketing Strategy & Execution

  • Own the marketing P&L, ensuring ROI-driven execution of campaigns.
  • Oversee a globally distributed marketing team, driving high-performance marketing execution.
  • Align with internal stakeholders (sales, delivery, and product teams) to drive integrated marketing initiatives.

    • Qualifications & Experience

  • 10+ years of B2B marketing experience in Cloud, IT Services, or Partner Marketing.
  • Strong expertise in partner marketing, ABM, demand generation, and GTM strategies.
  • Proven track record of building and executing co-marketing programs with AWS / Azure / GCP.
  • Experience in managing marketing budgets and partner MDF programs.
  • Deep understanding of enterprise cloud solutions, hyperscaler ecosystems, and OEM alliances.
  • Strong leadership and stakeholder management skills, with experience working across global teams.

    • Preferred

  • Experience in working with hyperscaler partner programs (AWS Competency, Azure Expert MSP, SAP on GCP, etc.
  • Prior experience in managing multi-geo marketing campaigns (APAC, EMEA, US, India).
  • A background in strategic marketing roles at companies like Capgemini, Cloud4C, AWS, Azure, GCP, Dell, or ServiceNow

    • (ref : iimjobs.com)

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