Product+Retention Marketing Manager

Responsibilities

• As the Website & Retention Product Manager, your goal is simple : Turn visits into conversions. Turn customers into loyalists.
• You ll lead everything from optimization experiments and lifecycle strategy to product development across our owned platforms.
• Core Website & Product Ownership
• Own the product roadmap and performance
• Constantly optimize user flows to reduce drop-offs and increase purchase rates
• Run CRO experiments (A / B tests, personalization, CTA testing) to improve site KPIs
• Identify feature gaps and UX improvements based on heatmaps, session recordings, and user feedback
• Coordinate with design, brand, and tech partners to build seamless experiences
• Ensure that the Shopify tech stack is well-utilized with the right plugins and app integrations
• Stay updated with D2C best practices across India and global markets
• Develop strategies to drive repeat purchases and plug drop-offs, using email, SMS, push, whatsapp and loyalty triggers
• Collaborate with marketing to plan and optimize lifecycle journeys
• Partner with agency and marketing to enhance PDPs, offers, and recommendations
• Work closely on analytics to create & track dashboards that track retention, LTV, cohort behavior, and funnel health
• Constantly push for incremental gains in average order value, repeat rate, and revenue per session

You are a great fit if you :

Skills Required

Budgeting, cro management