Creative Lead (Ad Scripts & Videos)

About the Role

We are looking for a highly creative, research-driven, and strategically minded Creative Lead who can conceptualize and craft compelling ad scripts that move the needle on sales. This role requires deep understanding of D2C brand communication, consumer psychology, and performance-driven storytelling.

The ideal candidate is someone who can research trends, decode winning ads, build strong narratives, and lead a team of scriptwriters to deliver high-impact content consistently.

Key Responsibilities :

1. Creative Research & Strategy

• Research products thoroughly to understand their core value proposition, market demand, and consumer behavior.
• Study latest trends in advertising, competitor campaigns, and successful ad formats across platforms.
• Analyse top-performing global and Indian D2C ads (UGC, influencer, testimonial, performance creatives, TVCs) to build new scripts.
• Identify content gaps and opportunities to unlock high-ROI storytelling angles.

2. Script Writing & Concept Development

3. Team Leadership & Quality Control

4. Cross-Functional Collaboration

Qualifications & Skills :

Skills Required

Creative Writing