Roles & responsibilities :
- Set up & optimize nurturing campaigns for new & existing users through CRM channels like in-App merchandising / Push Notification email / WhatsApp / SMS / website etc.
- Build, execute & optimize user journeys for user-driven actions and user profiles.
- Coordinating with the creative & marketing team to build assets & content for lead nurturing across different channels.
- Implement in-app campaigns and share insights and data for improving those campaigns on a daily basis.
Qualifications :
2-6 years experience in lead nurturing campaigns through CRM tools preferably ClevertapExperience in understanding user journeys with an aim of nurturing at different conversion funnel stagesIn-depth understanding of using new & existing features on ClevertapGo-getter attitude to own leveraging content for the program across channelsAbility to work in close coordination with senior management on critical time-sensitive business initiatives.Market intelligence around best practices & current trends.Excellent communication and presentation skills Role & responsibilitiesThanks and Regards,
Shweta Rawat
[HIDDEN TEXT]
Website : www.mounttalent.com
Skills Required
Retention, Campaigns