Product Marketing Manager

Job Title : Product Marketing Manager

Location : Hyderabad, India (Work from Office)

Department : Marketing

Experience : 3-8 years (B2B SaaS, U.S. market focus)

Zenwork Inc., the parent company of Tax1099 and backed by Spectrum Equity, is a leading force in digital tax compliance and regulatory reporting technology. With over a decade of experience, we've empowered over 500,000 businesses and 30,000 CPA firms to navigate the complexities of compliance with ease. Learn more about our innovative solutions at and the Role :

We're seeking a passionate and results-driven Product Marketing Manager to join our team in Hyderabad, India. You'll play a pivotal role in shaping the market presence and driving demand for our B2B SaaS solutions, leading to accelerated growth and brand recognition.

Responsibilities :

• Develop and execute comprehensive go-to-market (GTM) strategies for new and existing products, including market segmentation, messaging, pricing, packaging, and competitive analysis.
• Craft compelling product stories and messaging that resonate with target audiences across various channels.
• Manage product launches and ensure successful adoption through effective enablement programs for internal teams and external partners.
• Champion product knowledge and drive thought leadership through content creation, webinars, and industry events.
• Collaborate cross-functionally with sales, product development, engineering, and marketing teams to achieve shared goals.
• Track and analyze marketing performance metrics, identifying opportunities for improvement and optimization.

Qualifications :

Benefits :