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Media Executive

Media Executive

ConfidentialMumbai
4 days ago
Job description
  • Media Planning : Market Research : Conducting research to understand the target audience, market trends, and competitors, and using this data to inform media planning
  • Media Strategy : Developing media strategies that align with the client's objectives and budget, including selecting appropriate media channels
  • Budgeting : Creating and managing media budgets, allocating resources effectively to maximize reach and impact
  • Media Mix : Determining the mix of media channels to be used, which may include television, radio, print, digital, social media, outdoor, and more
  • Media Buying : Negotiating and securing advertising space or time on behalf of clients, aiming to achieve the best rates and placements
  • Media Buying : Vendor Relationships : Establishing and maintaining relationships with media vendors, such as publishers, broadcasters, and digital platforms
  • Contract Negotiations : Negotiating contracts, ad placement rates, and terms with media vendors, and ensuring that agreements are favorable for clients
  • Ad Placement : Executing the purchase of ad space or airtime, ensuring that creative materials are delivered to the media outlets on schedule
  • Campaign Management : Campaign Optimization : Continuously monitoring and optimizing media campaigns for better performance and cost-effectiveness
  • Ad Trafficking : Overseeing the technical aspects of ad placement, including tracking and reporting systems
  • Data Analysis : Analyzing data to measure the success and impact of media campaigns, and making data-driven decisions
  • Digital and Online Media : Digital Advertising : Managing digital advertising campaigns, including display ads, paid search (SEM), and social media advertising
  • Programmatic Advertising : Utilizing programmatic advertising platforms to automate and optimize ad buying in real-time
  • Social Media Advertising : Creating and managing paid advertising campaigns on social media platforms like Facebook, Instagram, Twitter, and LinkedIn

    • Skills Required

    Media Planning, Media Buying, Market Research, media strategy, Budgeting, Vendor Negotiation

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    Media Executive • Mumbai

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