About Karomi
ManageArtworks (A flagship product brought to you by Karomi, a leading Enterprise SaaS provider) enables 4000 leading Global and Indian brands. We offer everything to get artwork projects going & manage every step of the packaging and artwork process. Companies reach markets faster with our end-end packaging & artwork management system while achieving 100% compliance.
Overview
We are looking for a results-oriented Digital Marketing Executive - Campaigns with a strong understanding of marketing fundamentals, consumer behaviour, market dynamics, and lead funnel management. The ideal candidate will have 3–4 years of hands-on experience in planning and executing digital campaigns for B2B SaaS products, with proven expertise in managing budgets, optimizing campaigns for performance, and working cross-functionally to drive pipeline growth.
Key Deliverables
Performance Marketing :
- Plan, execute, and optimize lead generation and brand awareness campaigns across LinkedIn and Google Search Ads.
- Improve ROI and CPL through precise audience targeting, ad creative testing, and bid optimization.
- Align campaigns to buyer journeys and ICP profiles.
Marketing Strategy & Campaign Execution :
Develop monthly and quarterly campaign plans in line with marketing and business goals.Deep understanding of consumer behaviour and decision-making patterns to craft high-performing campaigns.Own campaign budget planning and allocation, ensuring maximum efficiency.CRM, Email & Lead Management :
Manage HubSpot workflows, drip campaigns, and lifecycle nurturing journeys.Segment and score leads to improve MQL to SQL conversion.Ensure proper handover of MQLs to the sales team with clear tracking.SEO & Web Traffic Growth :
Conduct keyword research and implement SEO best practices to boost organic visibility.Collaborate with content teams to build keyword-driven blogs, landing pages, and backlinks.Market Understanding & Insights :
Monitor market trends, competitor activity, and buyer behaviour to adapt campaigns and messaging.Leverage insights to position the product effectively and refine GTM strategies.Analytics & Reporting :
Track and report campaign performance via GA4, HubSpot, and Looker Studio.Share weekly performance reports, highlighting wins, gaps, and optimization recommendations.Cross-Functional Collaboration :
Partner with Sales, Design, Product, and Content teams to ensure integrated campaign execution.Contribute to landing page optimization, event promotion, and product marketing initiatives.Required Qualifications
Bachelor's degree in a related discipline. An MBA in Marketing will be an added advantage for this role.3–4 years of proven experience in B2B digital marketing, preferably in a SaaS environment.Strong understanding of marketing fundamentals, buyer psychology, and market segmentation.Hands-on experience with LinkedIn Ads, Google Ads, HubSpot, and GA4.Analytical mindset with the ability to present insights and influence decisions.Experience in managing marketing and campaign budgets.Nice to have :
Knowledge of tools like SEMrush, Ahrefs, Google Search Console and Factors.ai.Experience in building webinar campaigns or event-based campaigns.Skills Required
Google Ads, linkedin ads , Hubspot, Analytics, Seo
