Growth Marketing Specialist

About the Role :

We are seeking a Performance Marketing Expert to join our digital team and lead the execution, optimization, and reporting of paid media campaigns across Google, Bing, Meta, LinkedIn, Twitter and other performance-driven platforms. The ideal candidate should be hands-on with campaign management, data analysis, predictive analysis and performance optimization while having the strategic mindset to drive measurable growth for multiple clients across diverse industries. (A specific experience in real estate category would have a brownie point)

This role is ideal for someone who thrives in a fast-paced agency environment , understands ROI-driven marketing , is agile and smart, and who can effectively communicate insights to internal teams.

Key Responsibilities

1. Campaign Strategy & Planning

• Develop and execute data-driven performance marketing strategies across platforms such as :
• Google Ads (Search, Display, YouTube, Discovery, PMax)
• Bing Ads (Search)
• Meta Ads (Facebook, Instagram)
• LinkedIn Ads, Twitter Ads, and other relevant platforms.
• Conduct competitor and audience research to identify growth opportunities.

2. Campaign Execution

3. Optimization & Performance Management

4. Reporting & Insights

5. Collaboration & Process

Key Skills & Competencies Technical Skills

Analytical & Strategic Skills

Soft Skills