Financial Analyst

We are seeking a highly analytical and customer-centric E-commerce Business Analyst to join our growing team. You will play a crucial role in analysing website performance, understanding customer behaviour, optimising spends with a long term view and translating insights into actionable requirements

Key Responsibilities :

E-commerce Data Analysis , Insights Omni channel( Online-D2C &Marketplace and Offline)

• Analyse website traffic, conversion funnels, customer journeys, sales data, and other e-commerce metrics using tools like Google Analytics, Adobe Analytics, or internal BI dashboards.
• Identify trends, patterns, and insights related to customer behaviour, product performance, promotional effectiveness, and areas for conversion rate optimization (CRO).
• Conduct A / B testing analysis and provide recommendations
• Monitor and report on key e-commerce KPIs (e.g., conversion rate, average order value, bounce rate, customer lifetime value).
• Building and understanding Repeat customers at a cohort level Revenue and Spends model
• Analysing efficiency of New Customers Acquisition
• Optimising all supply chain Metrices ( Costs and Speed )
• Identifying all cost levers and revenue drivers and building a model to bring out in-efficiencies

Process Improvement & amp; Optimization :

Stakeholder Communication & Collaboration :

Qualifications :

Education : B-Tech / MBA will be an advantage

Experience :

Skills :

Tools Proficiency : Proficient in MS Office Suite (especially Excel, PowerPoint), Visio or similar process mapping tools, and requirements management tools (e.g., JIRA, Confluence).