Content & Events Marketing Coordinator

Experience : 2–3 years (min. 2 years hands-on)

• Location : Chennai
• Function : Partnerships, OOH / BTL, Events, Influencer & Affiliate Ops

Role Purpose

Own creator partnerships and all offline / BTL marketing. Plan and execute events & stalls end-to-end (backdrops, hoardings, standees, furniture, lighting / AV, permits), manage vendors (bus shelters, gated communities / RWAs, malls, kiosks, metro pillars, printers / fabricators), negotiate rates, and keep a last-minute activation playbook with collateral always ready. Build and scale influencer + affiliate programs that measurably grow sales and revenue.

Core Responsibilities

Influencer Marketing — Strategy & Operations (In-Depth)

1) Creator Sourcing & Vetting

Source creators across tiers (nano / micro / mid / celebrity, UGC specialists).

Vet audience quality :

Demographics (geo, age, language), affinity (health / wellness), brand safety.

Engagement rate (authentic vs. pod), audience growth trend, fake follower / bot suspicions.

Content fit : tone, disclosure history, prior brand outcomes.

Shortlist with scorecards (fit, quality, expected CPA / CAC, creative X-factor).

2) Strategy & Briefing

Build funnel-aligned plans : awareness (storytime, day-in-life), consideration (how-to, demo, myth-busting), conversion (offer reveal, UGC testimonial, before / after).

Author creator briefs : hooks, key messages / claims guardrails, visual dos / don’ts, CTAs, disclosure (#ad), landing links, coupon codes.

Maintain content banks : FAQs, proof points, objections, transformation stories.

3) Content & Channel Mix

Formats : reels / shorts, carousels, lives, long-form, stories with link / DM prompts, community posts.

Create UGC kits (shot lists, b-roll prompts, framing & lighting cheatsheets).

Plan sequencing and whitelisting (allow brand to run ads from creator handle).

Repurpose for paid, PDP embeds, event screens, in-clinic (rights cleared).

4) Negotiation & Contracts

Negotiate deliverables, exclusivity windows, usage rights & term, whitelisting, attendance (event / booth), rate vs. CPA / affiliate hybrid, payment terms.

Track PoP (links, screenshots), deadlines, revision cycles, and approval SLAs.

5) Launch, Track, Optimize

Attribute with UTMs / unique codes / landing pages, track views, CTR, saves, comments sentiment, assisted conversions and first-order CAC.

refresh briefs monthly.

Maintain Creator CRM : status, performance, costs, next brief date, referral capacity.

6) Sales Enablement & Community

Equip creators with offer matrices, FAQs, lead capture (DM keywords / WA click-to-chat), and event invites.

Nurture top performers into ambassadors with tiered perks.

B) Affiliate Program — Strategy & Growth

Stand up / manage affiliate stack (platform, onboarding, policy, payouts).

Define commission structures by product margin, bonuses for thresholds, and cool-down windows to prevent cannibalization.

Enforce compliance (brand bidding rules, coupon leakage control), fraud monitoring, and link hygiene.

create launch kits (swipe copy, banners, product feeds).

Report on affiliate revenue, new-to-brand %, CAC, LTV, and optimize partner mix.

C) Last-Minute Activation Readiness

Maintain “Go-Bag” : two universal backdrops (8×10 / 10×12), 6 standees, modular counters, AV kit, QR boards, brochures, FAQs, sampling packs.

on-call printers / fabricators with delivery SLAs.

Pre-approved copy blocks and city-wise permissions checklist.

A) Events, Stalls & OOH (End-to-End)

Backdrops / Stage / Branding : Size maps, materials (fabric / flex / foam), rigging specs, safety.

Hoardings / Prints : Site recce, creative adapts, traffic / angle checks, proofing, media plans.

Standees / Signage : Roll-ups, foam boards, directional signage, QR placards.

Stall Layout : 2D / 3D layout, visitor flow, demo zones, storage, power.

Furniture & Fixtures : Counters, brochure racks, stools, tables, cable management.

Lighting & AV : Key / fill, LED pars, TV / LED wall specs, PA / mic checks, content loops.

Ops Pack : Power loads, extension boards, gaffer kits, first-aid, trash plan.

Permits / Compliance : Venue / RWA approvals, fire / electrical safety, night installs, PoP photos.

Staffing / ROS : Promoters / MC, briefs, call sheets, dress code, lead forms, giveaways.

E) Vendor & Media Management

Maintain a roster of OOH / BTL vendors (bus shelters, RWAs, malls / kiosks, metro pillars, pole kiosks), printers, fabricators, rental houses.

enforce SLAs & QC (color proofs, GSM, lamination, mounting).

F) Audience-First Offline Strategy

set goals (footfall → leads → booked consults → revenue).

Attribute via UTMs / coupons / QR and post-event conversion tracking.

Required Skills

Proven BTL / event execution + OOH / print production (brief → install → proof).

Influencer Ops : creator sourcing, vetting (HypeAuditor-style checks), briefing, contracting, whitelisting, rights & usage, and sales attribution.

Affiliate Ops : onboarding, commission math, payout cycles, fraud control, policy governance.

strong vendor management.

disciplined ops (checklists, budgets, timelines).

Nice to Have

on-ground MC / anchoring.

municipal norms familiarity.

Community building in gated societies / gyms / corporates.

Tool Stack

Influencer CRM / Analytics : Aspire, Modash, Grin, HypeAuditor, Upfluence (or robust Sheets).

Affiliate Platforms : Refersion, GoAffPro, Impact, Rakuten, Shopify Collabs, Trackdesk.

Shopify / GA4 dashboards.

Canva / Figma size kits.

Print / OOH : Vendor portals, Acrobat preflight, geo-tag PoP photo apps.

Lead Capture : Typeform / Zoho Forms, WhatsApp BSP quick-replies, Zoho CRM.

Frame.Io for review.

Certifications (Preferred)

Google Ads Measurement (for attribution literacy)

Must-Have “2+ Years Hands-On” (Hard Screen)

Running events / stalls end-to-end (layout, backdrops, furniture, lighting / AV, permits) with PoP evidence.

whitelisting & usage rights experience.

documented CPA / CAC improvements vs. benchmark.

Standing up an affiliate program (policy, payouts, fraud controls) at meaningful scale.

Executing last-minute activations using pre-built collateral without quality slips.

KPIs

Influencer Revenue, Affiliate Revenue, New-to-Brand %, CPA / CAC via creators / affiliates

Footfall, Leads, CPQL, Booking Rate, Revenue / Activation

On-time installs, first-pass QC, vendor SLA adherence

OOH cost per footfall / impression, proof-of-posting compliance

% reuse from collaterallibrary