Manager-Go-To-Market(GTM)

Job Summary

We are looking for a strategic and execution-focused

Go-to-Market Manager

to lead the planning and rollout of

smartphone launches.

This role will coordinate cross-functional teams to ensure successful market entry, competitive positioning, and sustained product growth across channels.

Key Responsibilities :

Go-to-Market Strategy :

Develop and execute GTM plans for smartphones in alignment with business goals

Define target segments, pricing strategy, value proposition, and launch timelines

Cross-functional Leadership :

Collaborate with product, sales, marketing, and retail, teams to ensure organized launch execution

Act as the central point of contact across functions for each product launch

Market & Competitor Analysis :

Track market trends, consumer insights, and competitor activities to inform GTM strategy

Support pricing and positioning decisions with data-backed recommendations

Product Readiness :

Coordinate pre-launch readiness including inventory, POS materials, training, and channel enablement

Align with product and supply teams on availability and timelines.

Campaign Management :

Plan and execute launch campaigns (ATL / BTL / Digital) in collaboration with the marketing team

Drive awareness, consideration, and sales through multi-channel outreach

Sales Enablement :

Develop sales tools, decks, product training, and FAQs for internal teams and channel partners

Monitor sell-through and adjust tactics post-launch

Post-launch Performance Tracking :

Track KPIs including sell-in, sell-through, share, awareness, and customer feedback.

Provide insights for continuous improvement

Qualifications & Experience

Bachelor’s degree in Business, Marketing, Engineering, or related field (MBA preferred)

5–8 years of experience in product marketing, category management, or GTM roles—preferably in smartphones, consumer electronics, or IoT

Other Requirements :

Strong understanding of the tech ecosystem and consumer trends in mobility and connected devices

Proven ability to manage multiple launches and cross-functional coordination

Data-driven mindset with strong analytical skills

Excellent communication, presentation, and stakeholder management skills

Experience in managing Ecommerce platform & channel marketing

Familiarity with local market dynamics and telecom ecosystem