Market Research Analyst

Job Description

Job Tittle

Market Research Analyst

Reports to

Head of Marketing

Educational Qualification

• Bachelor’s degree in marketing, Business, Economics, Statistics, Engineering, or related field
• Master’s preferred - Marketing, Business, Economics, Statistics, Engineering, or related field

Years of Experience

Position Summary

Roles & Responsibilities

Market Analysis :

Conduct qualitative and quantitative research to assess market size, trends, customer behaviour, and industry forecasts related to drone technologies and services.

Track and analyse competitors’ products, pricing, marketing strategies, and technological advancements to identify differentiation opportunities.

Design and execute surveys, interviews, and focus groups to gather insights from current and prospective customers in various sectors (e.g., agriculture, defense, logistics).

Stay updated on regulations, emerging use cases, and advancements in drone hardware, software, and AI-driven analytics.

Create clear, actionable reports, dashboards, and presentations to communicate findings to cross-functional teams including product, engineering, sales, and leadership.

Contribute to go-to-market strategies, product development roadmaps, pricing models, and new market entry plans.

Technical Requirement :

Tools & Platforms :

Requirements

Requirements

Any Engineering graduates with Marketing experience Minimum 2 years to 5+ years in Technical / Engineering Marketing domain Market Research Experience from Automotive / Engineering / Aerospace industry is preferred Good interpersonal skills with urge to learn new methods and technicques are expected Willing support global team (US & UK)