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Senior Director - Media Effectiveness

Senior Director - Media Effectiveness

dentsu MediaDelhi, India
1 day ago
Job description

Job Description

Key Responsibilities :

1. Execute Strategic Roadmap :

  • Aid in executing a comprehensive strategic roadmap for marketing effectiveness.
  • Incorporate evolving methodologies in marketing measurement, simulation / forecasting, and scenario planning.
  • Drive tangible business outcomes through a well-defined and actionable strategy.

2. Harmonize Online and Offline Channel Performance :

  • Leverage marketing analytics to seamlessly harmonize online and offline perspectives of channel performance.
  • Utilize MMM, MTA, test & control methodologies to present a unified, cross-channel view of marketing performance and attribution.
  • Derive actionable insights to inform strategic decision-making.

    • 3. Client Data Acquisition :

  • Facilitate clients in acquiring essential data for ROI analyses.
  • Ensure a thorough understanding of client needs and goals to tailor data acquisition processes accordingly.

    • 4. Collaborate with the Media Team :

  • Collaborate closely with the Media team to craft cross-channel measurement plans and KPIs.
  • Consider business nuances like campaign objectives (e.g., performance vs. awareness) to ensure effective measurement strategies.

    • 5. Drive Evolution of Measurement Practices :

  • Propel the evolution and acceleration of measurement practices.
  • Introduce innovative test designs to ensure continual learning and adaptation to industry shifts.

    • 6. Refine and Enhance Analytics Models :

  • Continuously refine and enhance marketing analytics and optimization models.
  • Work closely with the data science team to adapt models to shifts in the business landscape.

    • 7. Develop Replicable Models and Tools :

  • Develop replicable models, tools, and templates that are scalable and universally applicable across clients.
  • Ensure the efficiency and effectiveness of measurement tools for seamless implementation.

    • 8. Ad Hoc Analysis and Decision Support :

  • Address requests for ad hoc analysis to guide business decisions.
  • Inform marketing budget allocation through comprehensive analysis and insights
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    Senior Director • Delhi, India

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