Sales channel performance marketing specialist

Job Title : Sales Channel Performance Marketing Specialist

Location : Hyderabad

Work Mode : Semi Hybrid Mode (4days work from office) and (1 day work from home(either Monday or Wednesday or Friday)) in a week

Job Description :

Primary Responsibilities : Create the advertising strategy and implement it through Sponsored Ads campaigns on the assigned Sales Channels (marketplaces) where vida XL sells its products

Key Qualifications : Bachelor’s degree in marketing and / or Business Administration; PPC experience (paid online advertising), E-commerce knowledge, Soft skills : attention to details, problem-solving abilities

Minimum Required Skills and Experience : logical thinking, analytics and reporting skills (using excel, being able to interpret numbers), campaign management skills (ability to structure, launch, and optimize PPC campaigns); knowledge of ADS metrics (ACOS, ROAS, TACOS, CTR and their implications), budget management (experience in managing and optimizing AD spend to maximize Return on Investment), good communication skills (presentation skills)

Preferred Skills and Experience : PPC skills, analytical skills, reporting skills, presentation skills. Sales experience in a Home & Garden niche, and digital marketing skills (paid campaigns on marketplaces like Amazon, e Bay, Wayfair etc. or experience with Google ADS, Meta ADS etc or other social media platforms); Knowledge of selling on marketplaces is a plus.

Minimum years of Experience Required : minimum 1 year of working in a marketing agency or for another brand selling and advertising its products online