Chief Sales Marketing OfficerNARSINGH SONS LEGAL TEAM • New Delhi, Delhi, India

Chief Sales Marketing Officer

NARSINGH SONS LEGAL TEAM • New Delhi, Delhi, India

1 day ago

Job description

Founding Chief Marketing Officer (CMO) – Job Description

We are hiring a Founding Chief Marketing Officer (CMO) to lead brand, growth, acquisition, community, communication, and market strategy for a confidential early-stage SaaS platform operating in a structured and credibility-driven domain. The role requires deep marketing expertise, strong storytelling, strategic thinking, and the ability to scale both organic and inorganic growth channels while establishing trust, authority, and long-term market presence.

Key Responsibilities

Marketing Strategy & Business Growth

Own the end-to-end marketing strategy across awareness, acquisition, activation, retention, and revenue.
Design and implement growth systems that scale predictably across multiple user segments.
Analyze markets, competitors, user behavior, and industry gaps to craft positioning and value narratives.
Convert business goals into measurable marketing roadmaps, quarterly plans, and execution strategies.
Run controlled experiments, growth loops, and funnel optimizations to increase conversions and reduce CAC.

Organic & Inorganic Growth Leadership

Build and execute organic growth engines including SEO, content, social media, thought leadership, partnerships, and community.

Lead inorganic channels including Google Ads, Meta Ads, Ads, and performance-driven paid campaigns.

Manage full-funnel execution : targeting, creatives, ad planning, budgets, optimization, and reporting.

Drive compounding growth through distribution channels, digital PR, collaborations, and outreach systems.

Brand, Communication & Narrative Building

Define and maintain a consistent brand identity, voice, and messaging across all touchpoints.

Build a reputation of trust, reliability, and authority in a credibility-sensitive domain.

Develop communication frameworks for product launches, updates, and high-level strategic announcements.

Own content strategy across long-form, short-form, newsletters, video, and multi-platform storytelling.

Sales & Lead Generation Support

Build predictable systems for inbound and outbound lead generation.

Collaborate closely with sales and leadership to refine target segments, pipelines, and qualification mechanisms.

Create playbooks for nurturing, follow-ups, and conversion journeys.

Support sales through collateral, pitch decks, narrative positioning, and demo enablement content.

Founder Personal Branding & Thought Leadership

Amplify the founders’ presence across digital platforms through content, interviews, insights, and authoritative posts.

Position the leadership team as trusted voices in the domain.

Build a long-term content and visibility roadmap to support credibility, partnerships, and user trust.

Data, Analytics & Marketing Ops

Create dashboards, KPIs, and reporting systems for all marketing channels.

Run cohort analyses, attribution models, funnel tracking, and behavioral insights.

Set up automation for lifecycle marketing including email, WhatsApp, CRM nurturing, and re-engagement.

Track performance metrics and optimize for CAC, payback period, LTV, and retention.

Community, Partnerships & Ecosystem Engagement

Build user communities, professional networks, and ecosystem touchpoints.

Drive outreach to institutions, associations, creators, and subject matter practitioners where relevant.

Organise webinars, workshops, events, and educational initiatives to build trust and engagement.

Team & Culture Building

Recruit and mentor talent across marketing, design, growth, community, and communications.

Establish internal processes for campaign planning, execution, review, and continuous optimization.

Define quality standards, guidelines, creative principles, and experimentation culture.

Build a high-ownership, data-driven, execution-oriented marketing team.

Long-Term Marketing & Growth Strategy

Define multi-year brand and growth vision aligned with product and business goals.

Build frameworks for scaling distribution, category positioning, and market expansion.

Translate strategic goals into actionable quarterly milestones and execution plans.

Work directly with the founding team to align marketing outcomes with user and business needs.

What We’re Looking For

2 to 5+ years of experience in marketing leadership, preferably in SaaS, B2B, B2C, or workflow-heavy digital platforms.

Proven expertise in both organic and inorganic growth strategies.

Strong experience in SEO, content strategy, paid marketing, performance channels, and analytics.

Ability to build brand identity, voice, and trust in a structured and credibility-focused domain.

Experience supporting sales teams through lead generation systems and cross-functional collaboration.

Experience managing CRM systems, automation workflows, funnels, and data dashboards.

Exceptional storytelling, communication, and narrative-building skills.

Ability to simplify complex concepts into clear and compelling value propositions.

Strong strategic thinking, ability to operate in early-stage environments, and founder-like ownership.

Experience building teams from scratch and establishing scalable marketing processes.

High competency in social media branding, multi-platform presence, and founder-led visibility execution

Perks

Equity and profit-sharing based on contribution.

Opportunity to shape the full marketing engine from 0 → 1.

Direct collaboration with the founders in defining long-term brand and growth vision.

High autonomy, high-impact role for a fast-moving, mission-driven platform.

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Chief Marketing Officer • New Delhi, Delhi, India