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VML - Marketing Technology Solution Consultant

VML Enterprise SolutionsDelhi, IN

11 days ago

Job description

Who We Are :

At VML, we are a beacon of innovation and growth in an ever-evolving world.

Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration.

With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.

Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology.

We deliver end-to-end solutions that result in revolutionary work.

The Opportunity :

We are seeking a dynamic Marketing Technology Solution Consultant to design and implement comprehensive marketing automation solutions across multiple platforms.

You will serve as a trusted advisor, leveraging expertise in Salesforce Marketing Cloud, MoEngage, WebEngage (Optional), and Insider (Optional) to drive customer engagement and business growth.

What Youll Be Doing :

Solution Design & Implementation :

Act as technical consultant for marketing automation projects, translating client requirements into actionable solutions
Conduct platform assessments and recommend optimal marketing technology stacks
Create technical documentation, solution architecture diagrams, and implementation roadmaps
Develop integrated solutions using Salesforce Marketing Cloud (Email Studio, Journey Builder, Mobile Studio, Advertising Studio)
Configure and optimize MoEngage campaigns, segmentation, and customer journey orchestration
Build responsive, personalized email templates, landing pages, and mobile campaigns

Technical Integration & Analytics :

Develop and maintain integrations between marketing platforms and external systems via APIs

Design data integration strategies ensuring seamless data flow across marketing technology stack

Build and manage audience segments, data extensions, and customer profiles

Analyze campaign performance metrics and provide actionable optimization insights

Conduct A / B testing strategies to improve engagement rates and ROI

Client Management :

Serve as primary technical point of contact for marketing technology initiatives

Stay current with platform updates, new features, and industry best practices

Experience :

What we want from you :

3- 5 years in marketing technology consulting or solution implementation

Strong hands-on experience with Salesforce Marketing Cloud and MoEngage

Experience in marketing automation strategy and multi-channel campaign orchestration

Technical Skills :

Proficiency in JavaScript, HTML, CSS and web development concepts

Experience with Salesforce Marketing Cloud AMPscript, SSJS, and SQL

Strong understanding of API integrations and data management

Knowledge of marketing automation best practices and data privacy regulations (GDPR, CAN-SPAM)

Soft Skills :

Excellent problem-solving and analytical abilities

Strong communication skills for technical and non-technical audiences

Certifications (Optional) :

Salesforce Marketing Cloud certifications (Email Specialist, Admin, Consultant, Developer)

MoEngage Implementation Expert certification

Experience with WebEngage, Insider, Adobe Campaign, Marketo, or HubSpot

Understanding of customer data platforms (CDP) and data management platforms (DMP)

(ref : hirist.tech)

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Solution Consultant • Delhi, IN